by Kelly Lindenau | Aug 4, 2021 | Industry News
Outreach, a sales intelligence and engagement platform, hired Melton Littlepage as Chief Marketing Officer (CMO). In his new role, Littlepage will be responsible for leading the Outreach global marketing strategy, including product, brand, demand generation,...
by Kelly Lindenau & Michael Rodriguez | Aug 4, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and...
by Michael Rodriguez | Aug 2, 2021 | Solution Spotlight
The Fastlane solution from Drift helps users build a real-time chat experience that capitalizes on leads showing intent and qualifies them for optimized response times and faster engagement, driving higher quality pipeline faster. Back-Of-The-Box Details Fastlane is...
by Michael Rodriguez | Jul 30, 2021 | Industry News
Cvent, an event management software company, concluded its merger agreement with growth-oriented investment firm Dragoneer Investment Group, bringing the company’s enterprise valuation to $5.3 billion. As a result, Cvent announced it will go public in the Q4...
by Kelly Lindenau | Jul 30, 2021 | Financial News
Orum, a sales acceleration platform, received $25 million in a Series A funding round led by Craft Ventures. The round brings the company’s total funds raised to $29 million since its inception in 2018. Orum’s AI-powered platform is designed to enable...
by Michael Rodriguez | Jul 30, 2021 | Industry News
Clearbit, a data-tools provider for B2B companies, hired Derek Schlicker as its new Chief Financial Officer (CFO). In his new role, Schlicker will be responsible for scaling Clearbit’s SaaS operations and accelerating its customer growth across multiple B2B...
by Randy Frisch, Uberflip | Jul 30, 2021 | Demanding Views
We’ve all been there before: Sitting around a table (or, more recently, on Zoom) in a content brainstorming meeting with a lot of really smart people, fingers hovering over their keyboards, ready to unleash a firestorm of awesome content ideas. Every content...
by Kelly Lindenau & Michael Rodriguez | Jul 27, 2021 | Industry News
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on their databases to provide insights into key accounts for effective strategy building. Organizations are also relying on signal data and account...
by Kelly Lindenau | Jul 27, 2021 | Industry News
Zoom entered an agreement to acquire Five9, a cloud contact center, in an all-stock transaction valued at $14.7 billion. Zoom plans to combine Five9’s contact center as a service (CCaaS) solution with its broad communications capabilities to build a...
by Michael Rodriguez | Jul 26, 2021 | Industry News
Corporate Visions, a marketing and sales messaging, content and skills training company, unveiled its new Sales Engagement Services offering, featuring a set of courses designed to help B2B organizations efficiently install sales technology and develop cadences that...
by Michael Rodriguez | Jul 26, 2021 | Solution Spotlight
The Sugar Market solution from customer experience platform SugarCRM provides B2B organizations with campaign engagement and management software to help them better connect with buyers, increase engagement and measure the impact of their marketing initiatives....
by Eric Hollebone, DemandLab | Jul 23, 2021 | Demanding Views
Marketers tend to be optimists, even in the face of a pandemic. In some ways, it’s a job requirement: If we didn’t perpetually underestimate the effort needed to reach our goals, we might never have the courage to get started. But we need to add a healthy...
