by Michael Rodriguez | Jul 8, 2021 | Industry News
Hopin, an event technology platform, acquired virtual event platform Attendify to help users optimize their event planning, creation, management and promotion by collecting relevant attendee data to increase engagement. Hopin is a U.K.-based platform that’s...
by Michael Rodriguez | Jul 7, 2021 | Industry News
The balancing act between traditional demand generation and ABM strategies continues to make waves in B2B marketing. In fact, research from Demand Gen Report shows that 58% of B2B marketers are focused on a blend of ABM and demand gen initiatives. The lines between...
by Kelly Lindenau & Michael Rodriguez | Jul 7, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel...
by Michael Rodriguez | Jul 6, 2021 | Industry News
ZoomInfo, a business contact and intelligence platform, joined forces with LeanData to develop a data enrichment integration for joint customers that aims to enhance lead records and help users drive revenue. The integration combines ZoomInfo’s contact data with...
by Demand Gen Report Team | Jul 6, 2021 | Blog
As the B2B industry adapted to an almost fully virtual remote work model 16 months ago, a nasty rumor started to spread — direct mail was dead. At first glance, there seemed to be some truth to the rumors as people abandoned their offices for the refuge of their home....
by Kelly Lindenau | Jul 6, 2021 | Industry News
SalesLoft, a sales engagement platform, acquired InStereo, a strategy consulting firm that helps enterprise companies leverage technology, to help users build better buyer experiences within SalesLoft’s platform. The two organizations originally partnered in...
by Kelly Lindenau | Jul 6, 2021 | Industry News
True Influence, an intent-based data and marketing provider, announced the third in a series of quarterly summits, the 2021 True Influence Summer Summit — TRUTH MATTERS: How Data Accelerates Revenue. The Summit will take place on July 14, 2021, from 12:00 p.m. to 2:30...
by Michael Rodriguez | Jul 6, 2021 | Solution Spotlight
The KickFire For Google solution from first-party intent provider KickFire investigates a user’s website and ad campaign traffic to help them identify accounts showing intent and deliver targeted, personalized content to engage key accounts. Back-Of-The-Box...
by Vin Turk, Madison Logic | Jul 2, 2021 | Demanding Views
When Google announced the imminent demise of third-party data, or “cookies,” in 2020, marketing teams started scrambling. According to Google, the decision will drive more safety and security for Google Chrome users, but a shift of this magnitude brings massive...
by Kelly Lindenau | Jun 30, 2021 | Industry News
Demand Gen Report (DGR) is now accepting nominations for the fifth annual B2B Innovator Awards, which recognizes some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’...
by Michael Rodriguez | Jun 28, 2021 | Solution Spotlight
Allego, a sales enablement solutions provider, offers a Digital Sales Rooms tool designed to help users create personalized, self-directed sales engagement rooms that help connect with buyers and meet their needs more accurately and efficiently. Back-Of-The-Box...
by Michael Rodriguez | Jun 25, 2021 | Industry News
The Covid-19 pandemic forced B2B buyers and marketers to find new ways to communicate and re-imagine existing channels of engagement. Research from people-based marketing platform LiveIntent revealed that 94% of B2B marketers are prioritizing and scaling their email...
