by Michael Rodriguez | Jun 25, 2021 | Industry News
Gifting platform Sendoso collaborated with Microsoft Dynamics 365, a portfolio of business intelligence solutions, to help diversify its buyer datasets and expand partnership opportunities for its enterprise customer base. The integration with Microsoft Dynamics 365...
by Randy Frisch, Uberflip | Jun 25, 2021 | Demanding Views
Marketers in 2021 know that content marketing is important. It’s cost-effective, provides value to buyers, improves SEO rankings and promises killer returns on investment (ROI) when done right. But, if you want to strengthen your content’s performance and...
by Michael Rodriguez | Jun 23, 2021 | Industry News
As B2B marketers continue to find innovative new ways to keep their audiences engaged, gifting and direct mail strategies have experienced renewed interest. The “2021 State of Sending” report from Sendoso showed B2B marketers taking a more human-to-human (H2H)...
by Kelly Lindenau | Jun 23, 2021 | Industry News
ZoomInfo, a business contact and intelligence platform, launched the Business Contact Preference Registry (BCPR), a global database of opt-out requests processed by ZoomInfo designed to improve buyer preference privatization. The database aims to help buyers control...
by Kelly Lindenau | Jun 23, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through a series of new features, including new scoring models, customizable dashboards, field management settings and content management...
by Kelly Lindenau | Jun 23, 2021 | Blog
Covid-19 touched virtually every area of our lives and, while its impact on our personal lives is receding, the pandemic-related business adaptations will likely become the new industry standard, new research reveals. According to LinkedIn’s “State of Sales 2021...
by Michael Rodriguez | Jun 21, 2021 | Solution Spotlight
The LeadsRx Attribution Platform recently integrated with Triton Digital’s Omny Studio platform and Tap Advertising server to help its shared userbases measure podcast advertising data for enhanced account attribution and improved ad campaign orchestration....
by Michael Rodriguez | Jun 17, 2021 | Industry News
ABM platform Terminus appointed Gavin Dimmock as its new President and General Manager (GM), who will the lead the company’s expansion into the global market and help open its new London branch. This announcement furthers Terminus’ desire to expand its...
by Dan Gottlieb, Gartner | Jun 17, 2021 | Demanding Views
Since its experimental Silicon Valley origins in the ‘80s, sales development continues its growth as a strategic go-to-market (GTM) operation. Faced with inadequate pipeline and a trepidatious transition to permanent virtual selling, 70% of chief sales officers (CSOs)...
by Kelly Lindenau | Jun 16, 2021 | Industry News
True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international professionals into its True Influence Marketing Cloud. Previously, this data was only available through True Influence’s managed...
by Kelly Lindenau | Jun 16, 2021 | Blog
Demand Gen Report’s coverage of its B2B Marketing Exchange: Next Level ABM is the gift that keeps giving. We’re back again with additional insights and actionable advice to further refine your ABM campaigns. While the event took place from June 7-10, the...
by Kelly Lindenau | Jun 16, 2021 | Industry News
Metadata.io partnered with LinkedIn to incorporate Conversation Ads into its demand generation platform. The integration aims to help customers set up, manage and measure LinkedIn Conversation Ad campaigns using Metadata’s ad flow templates and playbook...
