SalesLoft Acquires InStereo To Strengthen In-Platform Buyer Experience

Published: July 6, 2021

SalesLoft, a sales engagement platform, acquired InStereo, a strategy consulting firm that helps enterprise companies leverage technology, to help users build better buyer experiences within SalesLoft’s platform.

The two organizations originally partnered in 2018 and helped deliver more than 150 successful customer engagements to companies across industries. Through the acquisition, SalesLoft customers can now receive more guidance on their sales transformation initiatives and focus on creating engaging buyer experiences.

This acquisition builds on the momentum of SalesLoft’s recent integration of account engagement platform 6sense, which allows users to gain direct insights into account and persona profile pages within SalesLoft’s platform. These platform improvements followed a $100M funding round and $1.1B valuation in January, as well as cross-product innovations between Cadences, Conversations and Deals with the launch of Outcomes Dashboard, Cadence Outcomes and Deal Engagement Score.

“At SalesLoft, our goal isn’t to just sell software; it’s to help our customers exceed their revenue goals,” said Steve Goldberg, Chief Revenue Officer at SalesLoft, in a statement. “Too many times, software companies focus on features and technology, not the success of their customers. InStereo shares our passion for helping our customers get the outcomes they’re looking for. We’re thrilled to welcome InStereo to the team.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series