by Deb Andrews, Marketri | Feb 21, 2025 | Demanding Views
If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer journey; today, buyers are more informed and...
by Alicia Esposito | Feb 20, 2025 | Case Studies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth, but did so in a measurable, cost-effective way....
by Demand Gen Report Team | Feb 19, 2025 | Industry News
Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed at improving seller productivity, performance and security. Key...
by Alicia Esposito | Feb 19, 2025 | Feature
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and compare possible solutions, the onus is on marketing teams to be...
by Demand Gen Report Team | Feb 18, 2025 | Industry News
Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with prospects. Lusha has launched a new AI-powered feature designed to help sales teams enhance their prospecting capabilities and tackle this gap...
by Sheri Cosgrove, Adtaxi | Feb 14, 2025 | Demanding Views
To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and actionable insights to help you overcome obstacles and establish your brand as a leader in digital marketing. With these insights, you’ll have what you...
by Alicia Esposito | Feb 13, 2025 | Case Studies
As a world-class public research university, Penn State is dedicated to creating a positive environment for students, faculty and staff. During the COVID-19 pandemic, the university had to rethink and reimagine its communication systems to keep pace with surges in...
by Demand Gen Report Team | Feb 11, 2025 | Industry News
A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help marketing and sales teams optimize content strategies to support both...
by Demand Gen Report Team | Feb 10, 2025 | News Brief
Vidyard a video messaging and asynchronous communications platform, has launched an agentic solution that creates and distributes personalized video messages for sales. The latest addition to Vidyard’s AI-led offerings, Video Sales Agent is generally available...
by Domenic Colasante, 2X | Feb 7, 2025 | Demanding Views
The 2025 marketing predictions are in, and the trends for the rest of the year are unmistakable: Organizations will need to restructure as they attempt to harness the power of gen AI, innovate their go-to-market strategies and create more efficiencies, as: More than...
by Alicia Esposito | Feb 6, 2025 | Case Studies
Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products. Thousands of individuals and families work with the company’s highly specialized agents to compare and purchase health insurance from leading insurers such as...
by Kelly Lindenau | Feb 5, 2025 | Feature
Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the B2B Marketing Exchange Podcast, she shared insights from her decades of...
