by Marjorie Romeyn-Sanabria | May 8, 2020 | Demanding Views
TrustRadius published a survey indicating a sharp decrease in marketing technology software spending in the weeks after the surge of coronavirus cases. This could be bad news for B2B marketers, who are seeking to sell solutions but may not be able to in the face of...
by Klaudia Tirico | May 8, 2020 | Industry News
As demand generation evolves, modern B2B organizations must be cross-functional to deliver a truly customer-centric experience for buyers and drive revenue. This requires an integration of departments — from demand gen and ABM, to sales, customer marketing and...
by Marjorie Romeyn-Sanabria | May 7, 2020 | Industry News
RollWorks, the ABM platform, announced an integration with LinkedIn Marketing Solutions that aims to help B2B marketers to launch, optimize and report on their account-based activities across both platforms. By integrating LinkedIn ads with RollWorks’, B2B...
by Klaudia Tirico | May 6, 2020 | Industry News
The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused...
by Marjorie Romeyn-Sanabria | May 5, 2020 | Blog
COVID-19 has changed the game for everyone in martech. In the age of social distancing, a crucial component of reeling in customers – the in-person event – has been suspended indefinitely. Now more than ever, it is important to reach consumers and prospects over...
by Marjorie Romeyn-Sanabria | May 5, 2020 | Industry News
MRP Prelytix, the enterprise predictive ABM platform, released the first of a series of reports detailing major development trends in various technology ecosystems. The “COVID-19 Working from Home — Intent Trends Report— Intent Trends Report” details how the surge in...
by Kim Zimmermann | May 4, 2020 | Case Studies
Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that have embraced ABM, Cloudera was looking for ways to advance its digital marketing strategies as part of its effort to target businesses...
by Michael Rodriguez | May 4, 2020 | Solution Spotlight
LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to help businesses and marketing agencies deepen customer relations and achieve higher return on ad spending (ROAS). BACK-OF-THE-BOX-DETAILS...
by Nick Runyon, PFL | May 4, 2020 | Demanding Views
Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic that requires a thoughtful approach. Thanks to innovations in the emerging field of tactile marketing automation, direct mail campaigns can have a...
by Michael Rodriguez | May 3, 2020 | Industry News
Turtl, a digital content marketing platform, has signed a deal with digital experience platform WP Engine Inc. to optimize its features, boost ROI and expand its reach in the B2B industry. The new partnership aims to help WP Enginebecome more cost-efficient by...
by Marjorie Romeyn-Sanabria | May 2, 2020 | Industry News
InsideView announced InsideView Data Integrity for Microsoft to help customers drive revenue and improve operational effectiveness. Dynamics 365 customers will be positioned to leverage the data that fuels InsideView Insights to clean and...
by Michael Rodriguez | May 1, 2020 | Industry News
StackAdapt, a tactical advertising company, has announced its partnership with intent data aggregator Bombora to further develop its Audience Solutions programs and enhance its digital marketing solutions. The partnership intends to expand targeting options for...
