by Michael Rodriguez | Apr 29, 2020 | Industry News
Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data Axle offering, a real-time data delivery tool. The feature is designed to combine intent datawith Infogroup’s known business data to support...
by Marjorie Romeyn-Sanabria | Apr 29, 2020 | Industry News
iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the martech landscape has grown by 13.6%; as the number of solutions...
by Marjorie Romeyn-Sanabria | Apr 29, 2020 | Industry News
LeanData launched LeanData Engagement, a new analytics offering designed to leverage the company’s Lead-to-Account Matching technology to help marketers achieve greater alignment and synergy with sales teams to improve conversion rates, increase pipeline and...
by Michael Rodriguez | Apr 28, 2020 | Industry News
eZ Systems, a B2B digital content vendor, has relaunched with a new brand name – Ibexa, creator of the Digital Experience Platform for Business. The rebrand comes after the company acquired newer B2B E-Commerce software and adopted a 100% partner sales model last...
by Michael Rodriguez | Apr 28, 2020 | Industry News
Quality data is important for effective activation strategies, and new research from Dun & Bradstreet, provider of commercial data, analytics and insights for businesses, shows that B2B orgs are investing in high-quality data. The 7th Annual B2B Sales and...
by Michael Rodriguez | Apr 27, 2020 | Solution Spotlight
PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time it takes their call center to begin outreach. Additionally,...
by Michael Rodriguez | Apr 27, 2020 | Industry News
RollWorks, an account-based platform, has partnered with intent data aggregator Bombora to launch Account Intent as a part of their platform’s Identification solution. The newctool is designed to identify in-market companies based on buyer’s intent,...
by Kevin Cunningham, MRP | Apr 27, 2020 | Demanding Views
It’s no secret, B2B marketers need to work with their sales brethren to target the right prospects and customers, successfully engage these buyers through multiple channels and deliver an optimum buyer experience. But organizational silos continue to fragment...
by Michael Rodriguez | Apr 23, 2020 | Industry News
Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech solutions currently on the market. Created in partnership with Blue Green, this year’s graphic includes 8,000 solutions, up...
by Klaudia Tirico | Apr 22, 2020 | Industry News
A key value of chatbots is that their artificial intelligence means they can provide answers and be ready to use right out of the box. However, while bots are smart, the reality they learn over time, so many organizations are realizing bots should still be trained by...
by Michael Rodriguez | Apr 21, 2020 | Industry News
New research conducted by Forrester Consulting and commissioned by Terminus revealed the account-based marketing platform provides customer benefits that add up to a net present value (NPV) of $1.6M and ROI of 313%. The study, titled “The Total Economic Impact of the...
by Michael Rodriguez | Apr 21, 2020 | Solution Spotlight
RollWorks has launched four new service packages for its Account-Based Platform, designed to help B2B companies of all sizes/budgets to maximize access to ABM data for engaging target prospects. FEATURES/FUNCTIONALITY RollWorks’ new packages include a service...
