by Klaudia Tirico | Apr 10, 2020 | Blog
Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side,...
by Brian Giese, True Influence | Apr 10, 2020 | Demanding Views
Today, companies are having to quickly adapt to doing business from a different perspective, both mentally and physically. It’s critical to have a leadership team that is focused on doing what’s best for your customers and employees. With so much...
by Marjorie Romeyn-Sanabria | Apr 9, 2020 | Industry News
The COVID-19 pandemic has forced many B2B organizations to pivot strategies and cancel in-person events. But on a positive note, new research from publisher Aggregage shows a majority of marketing budgets won’t be too drastically impacted. Specifically, 72%...
by Michael Rodriguez | Apr 9, 2020 | Industry News
ZoomInfo, a go-to-market solutions brand, has unveiled ZoomInfo Intent, a machine learning program designed to identify customers and prospects in the early stages of the sales cycle, notifying businesses when a prospect is ready to engage in the market. Available...
by Marjorie Romeyn-Sanabria | Apr 9, 2020 | Industry News
Tropic has announced the general availability of its buyer enablement platform after securing $2.1 million in seed funding from the Founder Collective, with additional financing from Company Ventures and individual investors. The company said it will use the funding...
by Michael Rodriguez | Apr 8, 2020 | Industry News
HubSpot, a marketing and sales growth platform, has launched CMS Hub, a new content management system designed to simplify website maintenance, allowing users to create personalized website experiences for their audiences. The CMS Hub aims to provide site-wide editing...
by Marjorie Romeyn-Sanabria | Apr 8, 2020 | Blog
; Last week, we published a video uncovering the biggest developments in ABM. This week, we’re sharing more ABM insights from Demand Gen Report’s Andrew Gaffney and Andrew Mahr, Chief Customer Officer at Triblio. Recorded live at #B2BMX as part of...
by Klaudia Tirico | Apr 8, 2020 | Industry News
During a time when “social distancing” has become the new norm, it’s no surprise most people are turning to social media to connect with friends, family, colleagues and buyers. The digital world has quickly become a safe alternative for B2B organizations to...
by Michael Rodriguez | Apr 3, 2020 | Solution Spotlight
LeadsRx, a multitouch marketing attribution software, launched LeadsRx Insights, a service designed to help customers dig into client attribution data to develop a marketing attribution game plan with actionable insights designed to maximize the return on ad spend...
by Sylvain Panzani and Uday Nayar, Merkle | Apr 3, 2020 | Demanding Views
Everyone is talking about the importance of customer experience across the marketing landscape, and CMOs in the high-tech vertical seem to be feeling the most pressure. In high-tech, customer experience is fundamental, as it relates to the experience that a...
by Michael Rodriguez | Apr 3, 2020 | Industry News
Direct mail and swag gifting have quickly become a common strategy to help B2B companies increase brand awareness, follow-up with clients and leave lasting impressions. In fact, new research from Alyce, an AI-powered direct mail and swag platform, has revealed that...
by Marjorie Romeyn-Sanabria | Apr 2, 2020 | Industry News
Alyce, an AI-powered gifting platform, has launched Swag SelectTM, a new solution designed to help marketers personalize gifts to potential clients and keep track of them during delivery, avoiding undelivered packages and no visibility into their impact. With the new...
