Demand Gen Report
AI Continued Adoption by Marketers: Outcomes Rocket’s Saul Marquez Discuss Survey Results
Marketing is at the forefront of a transformation being driven by artificial intelligence (AI). AI implementation is transformational at scale, but it is not uniform. To gain an understanding of...
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Oracle Unveils New Agentic and Gen AI Capabilities for Sales Teams
Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of…
Industry News January 29Banzai International Acquires Act-On Software
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc. Financial terms of the deal…
Industry News January 28Reimagining Account-Based Marketing In The Age Of AI
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a…
Feature January 27