Demand Gen Report
Top Minds in B2B Marketing Take the Stage at AWNY 2025
The first sessions for B2BMX at Advertising Week New York 2025 are here! Sponsored by LinkedIn, the B2BMX stage at AWNY25 offers the opportunity to hear from and rub elbows...
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Oracle Unveils New Agentic and Gen AI Capabilities for Sales Teams
Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of…
Industry News January 29Banzai International Acquires Act-On Software
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc. Financial terms of the deal…
Industry News January 28Reimagining Account-Based Marketing In The Age Of AI
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a…
Feature January 27