by Brian Faussette | Oct 17, 2019 | Industry News
Invoca has raised $56 million in new capital, bringing the company’s total financing to date to $116 million. The AI-powered call tracking and conversational analytics company plans to use the funding to accelerate product development and broaden...
by Brian Anderson | Oct 16, 2019 | Industry News
As operation teams’ responsibility in fueling the revenue engine continues to gain momentum within B2B organizations, individuals working in Marketing and Sales Ops will be tasked to grow their skillset beyond the tech focus. These newly developed skillsets will...
by Klaudia Tirico | Oct 16, 2019 | Industry News
Terminus has revealed new updates to its ABM platform that aim to help B2B marketers combine more data sources, automate outreach and improve current account-based reporting capabilities. Features include new ad automation, native intent data features and advanced...
by Alicia Esposito, Content4Demand | Oct 16, 2019 | Blog
This blog was originally published on the Content4Demand blog. I’m not going to lie, I’m a sucker for a good Instagrammable moment. I’ll take a snap of my breakfast (no shame), revel in some post-workout pride and venture to the latest...
by Mitch Folks, Marketo Engage, Adobe | Oct 16, 2019 | Demanding Views
In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s proving to be an...
by Amanda Hollenbeck | Oct 15, 2019 | Industry News
LinkedIn has updated its Pages offering with new features designed to boost employee engagement and develop a more human side to organizations. The updates are in addition to the many updated LinkedIn features this year, including a new engagement API for deeper...
by Amanda Hollenbeck | Oct 14, 2019 | Solution Spotlight
Contentful, an enterprise back-end CMS platform, unveiled an integration with customer experience optimization company Optimizely. The integration aims to help users test content effectiveness and optimize for conversions without leaving Contentful’s web app....
by Amanda Hollenbeck | Oct 11, 2019 | Industry News
NewsCred revealed Marketing Work Requests, which aims to help marketers fulfill inbound requests from different areas of the organization through its new routing and prioritization solution. Once integrated into NewsCred’s content management system, the solution...
by Amanda Hollenbeck | Oct 10, 2019 | Industry News
Demandbase has added service providers to the next phase of its ABM Ecosystem, which the company launched in May 2019. The goal of the ecosystem is to bring together best-of-breed B2B technologies and service providers to leverage data-driven insights on...
by Klaudia Tirico | Oct 9, 2019 | Industry News
As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today’s CMOs are very optimistic about economic and budgetary outlooks. However, the research also shows that marketing budgets dropped below 11% of...
by Amanda Hollenbeck | Oct 9, 2019 | Industry News
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate Unified Marketing Planning Platform in collaboration with leading advisors. The update aims to enable marketing and financial planners to...
by Klaudia Tirico | Oct 9, 2019 | Blog
via GIPHY You’ve probably already heard about Demand Gen Report’s premiere marketing event, the B2B Marketing Exchange, from your peers and colleagues. You might have even attended in the past — or, better yet, are already registered for the 2020...
