by Kelly Lindenau | Dec 12, 2024 | Industry News
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from more than 1 trillion monthly interactions and...
by Kelly Lindenau | Dec 11, 2024 | Industry News
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented by event management platform RainFocus — also highlighted the...
by Kelly Lindenau | Dec 11, 2024 | Feature
Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these higher allocations don’t necessarily come with loftier goals, as 51% of...
by Kelly Lindenau | Dec 9, 2024 | Industry News
MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help media-selling and marketing teams scale and personalize sales sequences with ad intel recommendations across target prospect and client account...
by Andrew Clark, CallTrackingMetrics | Dec 6, 2024 | Demanding Views
Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive outcomes to marketing efforts, particularly when it comes to offline...
by Amanda Cole, Bloomreach | Dec 4, 2024 | Demanding Views
Marketers, we have an AI problem: But it’s probably not the one you’re thinking of. While we’re busy debating whether AI will steal our jobs (spoiler: 64% fear it will), we’re missing the real issue. We’re treating AI like a fancy spell-check when it...
by Kelly Lindenau | Dec 4, 2024 | Blog
The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. — and 76% of the most visited websites in the U.S. do not honor CPRA opt-out signals. These findings where revealed in the “2024 State Of Website Privacy Report,”...
by Kelly Lindenau | Dec 4, 2024 | Feature
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of all employees and 63% of CEOs struggle with empathy. According to Ignite 360’s...
by Demand Gen Report Team | Dec 3, 2024 | Industry News
Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale, intent data, specialist content...
by Kelly Lindenau | Nov 27, 2024 | Feature
Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that impacts revenue, customer satisfaction and...
by Kelly Lindenau | Nov 27, 2024 | Blog
More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” — fielded by B2B software and services reviews platform Capterra — more than half of...
by Pete Lorenco, PathFactory | Nov 22, 2024 | Industry News
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, a shift that suggests we’re moving away from the...
