by Elise Schoening | Jan 30, 2019 | Blog
Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover. Netflix’s new show “Tidying Up”...
by Elise Schoening | Jan 29, 2019 | Industry News
Infusionsoft, a small business CRM, sales and marketing software provider, announced that it has rebranded as Keap. According to CEO and Co-Founder Clate Mask, the name represents the company’s mission to help small businesses keep going, keep serving and keep...
by Elise Schoening | Jan 28, 2019 | Industry News
ON24, a webinar marketing software provider, released ON24 Target, a new tool that aims to help marketers create and send personalized campaign pages. Available through the ON24 platform, Target is designed to help marketing teams easily access their best assets,...
by Elise Schoening | Jan 28, 2019 | Industry News
Average revenue attainment rates among sales leaders grew from 89% to 94%, according to new research from Miller Heiman Group. However, the study shows serious gaps in the sales process, as well as a lack of marketing alignment. The study, which surveyed 900 sales...
by Elise Schoening | Jan 28, 2019 | Solution Spotlight
LiveChat offers live chat and help desk software for businesses. Through a new integration with the company’s other product, ChatBot, it has released new chatbot capabilities designed to help marketers and custom service managers better manage their...
by Theresa O'Neil, Showpad | Jan 25, 2019 | Demanding Views
Your SKO (sales kickoff) is no ordinary sales meeting; it’s the time to communicate your goals for the year ahead and reinvigorate reps to continue putting their best foot forward. However, it can be difficult garnering and holding your sellers’ attention...
by Brian Anderson | Jan 23, 2019 | Industry News
MRP, a predictive customer acquisition platform, announced that it has partnered with Oracle Marketing Cloud to integrate its Prelytix solution with Oracle Eloqua and position mutual customers to trigger email marketing campaigns in sync with active ABM programs. MRP...
by Elise Schoening | Jan 23, 2019 | Industry News
LinkedIn unveiled Interest Targeting, a new tool for Campaign Manager that aims to help marketers deliver relevant ads to match their target audience’s professional interests. Interest Targeting is designed to analyze the content LinkedIn members share and...
by Brian Anderson | Jan 23, 2019 | Blog
There are countless numbers of sales strategy books on bookshelves and sales coaches at every tradeshow, preaching to the masses the right way to find success while selling. It’s gotten to the point where many practices have been so engrained into sales training...
by Elise Schoening | Jan 21, 2019 | Solution Spotlight
SuccessKit is designed to help B2B companies generate, manage and leverage case studies and customer success stories more effectively. It is positioned to collect the details needed for success stories, and then generate beautiful, branded content which sales teams...
by Elise Schoening | Jan 18, 2019 | Industry News
Marketo unveiled its 2019 Marketo Champion Class, which seeks to recognize users who are Marketo Certified and act as brand ambassadors to share their knowledge and expertise with others in the Marketing Nation Community. Forty Marketo users were selected for this...
by Sam Melnick, Allocadia | Jan 18, 2019 | Demanding Views
As we look at the most important martech trends for the New Year, one thing becomes evident, and it’s no surprise: spend on martech is increasing. According to Gartner’s CMO Spend Survey for 2018-2019, which polled over 600 CMOs in North America and...
