by Sangram Vajre, Terminus | Jun 8, 2018 | Demanding Views
Imagine a marketing approach that values quality over quantity, cares more about conversations than sales pitches and — oh yeah — is said to achieve higher ROI than other activities by 97% of marketers. Well, there’s no need to imagine … because this approach is...
by Elise Schoening | Jun 7, 2018 | Case Studies
Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The company selected Evergage, a real-time personalization platform, to boost its marketing campaigns. The Challenge According to Dennis White,...
by Elise Schoening | Jun 7, 2018 | Industry News
SAP released a data management suite at the company’s annual SAPPHIRE NOW conference, held June 5-7 in Orlando, Fla. The company also unveiled a comprehensive cloud of SAP applications to tie its cloud offerings together for a better customer experience. The...
by Elise Schoening | Jun 6, 2018 | Industry News
Online communication via email and mobile devices may be on the rise, but face-to-face engagement with customers and prospects at live events is far from fading away. In fact, the 2018 Event Marketing Benchmarks and Trends report from Bizzabo reveals that more than...
by Elise Schoening | Jun 6, 2018 | Industry News
DealSignal, a B2B demand generation software, released a total audience measurement (TAM) module designed to help marketing and sales team members measure and understand their total audience, as well as identify any gaps in their current coverage. The DealSignal...
by Klaudia Tirico | Jun 6, 2018 | Blog
No matter what industry they’re in, today’s B2B professionals are looking for authentic, audience-based content to help them do their jobs better. Gone are the days where the blog section of a company’s website is packed with product-related...
by Brian Anderson | Jun 5, 2018 | Industry News
The sales enablement sector has been heating up recently, both in terms of B2B companies prioritizing and deploying the tools, as well as some shakeups among the vendor community. One of the biggest headlines over the past month was the announcement that Seismic had...
by Elise Schoening | Jun 5, 2018 | Financial News
Showpad, a sales enablement platform, has acquired LearnCore, a sales training and video coaching software, for $50 million. LearnCore is designed to provide salespeople with the training and coaching necessary to lead informed discussions with potential buyers. With...
by Terry Moffatt, Contributing Writer | Jun 4, 2018 | Industry News
ZINFI Technologies, Inc., a unified channel management platform, has launched the ZINFI Agency Partner Program (ZAPP) to provide channel consultants, marketing agencies and CRM system integrators with resources, training and support to differentiate their...
by Elise Schoening | Jun 4, 2018 | Industry News
ConDati, a data science solutions provider, has released conDati Marketing Analytics, a cloud-based solution designed to use machine learning, data integration and data science to provide marketers with campaign performance insights. Marketing Analytics aims to...
by Brian Anderson | Jun 1, 2018 | Industry News
Act-On Software, the adaptive marketing automation provider, announced strong fiscal and customer growth in the first quarter of 2018. The company has seen the average new customer sale increase by 24% quarter over quarter, and has doubled its average customer...
by Elise Schoening | Jun 1, 2018 | Solution Spotlight
InsideView’s latest release, Apex, is designed to help marketers plan and execute go-to-market strategies. The new product aims to combine data from a company’s system with external market data from InsideView. It can then use machine learning to discover...
