Demand Gen Report

Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple providers, with...

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Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

Feature

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Information security and encryption, secure access to user's personal information, secure Internet access, cybersecurity. Concept of cyber security..

75% Of Most Visited Websites Not Compliant With Privacy Regulations: Privado Research

The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. — and 76% of the most visited websites in the U.S. do not…

Blog December 4

The 5 Steps Needed To Build Empathy In B2B Sales & Marketing

Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of…

Feature December 4

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Informa & TechTarget Debut As Informa TechTarget

Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale,…

Industry News December 3