by Matt Halchak, Contributing Writer | Jun 23, 2017 | Industry News
Brainshark, a SaaS-based enablement and readiness solutions provider, has unveiled an integration with Microsoft Dynamics 365. The integrations will allow Microsoft Dynamics users to view and leverage sales training and onboarding content easily. It is designed to...
by Klaudia Tirico | Jun 21, 2017 | Industry News
Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they’re being treated completely wrong. “Our research is still finding that B2B marketers—while they may spend a big slice of their marketing budget on...
by Brian Anderson | Jun 21, 2017 | Blog
When it comes to marketing—whether it’s B2B or B2C—social media has grown into a prominent channel for engaging prospective customers. That will only continue to increase as more and more millennial and next-generation marketing professionals start to take over...
by Matthew Halchak, Contributing Writer | Jun 20, 2017 | Industry News
KickFire, a B2B sales automation and IP address intelligence solution, has announced the launch of Account Watchlist within its LIVE Leads platform. The new feature is designed to allow B2B marketers to optimize their account-based marketing (ABM) strategies using...
by Brian Anderson | Jun 19, 2017 | Industry News
While marketing leaders look to evolve their customer journeys to enhance the customer experience, new research from Salesforce shows that data continues to be a struggle for companies to meet their goals. Sixty-seven percent of marketing leaders say creating a...
by Matthew Halchak | Jun 19, 2017 | Solution Spotlight
UviaUs is designed to enhance engagement with high-value and hard-to-reach audiences, as well as help organizations drive impactful results at critical touchpoints. The company’s products and services leverage communication technology—both digital and tactile,...
by C. Lee Smith, SalesFuel | Jun 16, 2017 | Demanding Views
By today, retaining the Millennial salesperson is a top priority. For most, it’s also a challenge. Sure, making the office more appealing helps, but tried-and-true leadership, mentorship and guidance will beat free snacks every time. It turns out, supportive...
by Brian Anderson | Jun 16, 2017 | Industry News
Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company’s Chief Revenue Officer. In the new role, Goldstein will be tasked with leading efforts in expanding customer relationships, developing new partnerships and...
by Klaudia Tirico | Jun 16, 2017 | Industry News
Highspot, a sales enablement solution provider, announced the closing of a $15 million series B financing round led by Shasta Ventures, with additional participation from Salesforce Ventures and existing investor Madrona Venture Group. The funding is intended to help...
by Matthew Halchak | Jun 15, 2017 | Industry News
Data continues to be a tall hurdle for ABM practitioners, according to new research from Agent3, a marketing and technology company. The report found that 92% of respondents feel that the data available to them is subpar. Consequently, 64% of respondents relied more...
by Andrew Gaffney | Jun 14, 2017 | Industry News
Alignment between sales and marketing has been one of those topics over the past decade where nearly all B2B organizations recognize it is a priority—and typically think they are taking steps to address it. But few have had measurable goals or models to track how...
by Klaudia Tirico | Jun 14, 2017 | Blog
Unfortunately, there is no eHarmony-type website that pairs your business with a B2B marketing or demand generation agency through a match-making quiz. (If you know of one, let me know in the comments!) So how do you find your match? Leave the quizzes to the dating...
