by Brian Anderson | Apr 4, 2017 | Blog
The B2B Marketing Exchange concluded more than a month ago, but it feels like only yesterday I was learning about the latest B2B marketing, sales and account-based marketing (ABM) trends in Scottsdale. Amid three days of thought-provoking conversations with more...
by Klaudia Tirico | Apr 4, 2017 | Industry News
Bonfire Marketing, a digital marketing agency, announced it acquired Response Capture, a B2B demand generation agency and marketing automation consulting company. Terms of the deal were not disclosed. The company said Response Capture’s offerings complement...
by Brian Anderson | Apr 4, 2017 | Industry News
Salesforce unveiled its Einstein High Velocity Sales Cloud, a combination of new and existing technologies that offer sales reps a platform to boost sales productivity with artificial intelligence (AI). The new platform provides sales reps a single location for...
by Klaudia Tirico | Apr 3, 2017 | Solution Spotlight
KiteDesk is a sales prospecting software that enables salespeople to pursue leads using information such as lead data, email, phone, calendar and reports. The company recently upgraded its KiteDesk FIND product, which offers search capabilities designed to deliver...
by Klaudia Tirico | Mar 31, 2017 | Industry News
Cloudera has filed for an IPO in hopes to raise up to $200 million. Morgan Stanley, JP Morgan and Allen & Co are co-managing the offering. While the company has earned $261 million in revenue in the year ending Jan. 31, 2017, it has also lost $187.32 last year due...
by Klaudia Tirico | Mar 31, 2017 | Industry News
Get Smart Content, a cross-channel personalization platform, has announced a partnership with B2B intent data aggregator Bombora. The two companies are joining forces to deliver a new intent-based marketing personalization solution called Audience Insights....
by Debbie Qaqish, The Pedowitz Group | Mar 31, 2017 | Demanding Views
Close to 80% of all B2B marketers are now tasked with driving revenue, yet barely a third can demonstrate any credible financial results. Marketing is stuck and must hit the reset button to get out of its own quagmire. Throughout my career working with hundreds of B2B...
by Brian Anderson | Mar 30, 2017 | Industry News
Research from GetResponse also shows a limited use of marketing automation attributed to budget constraints Marketing organizations still have room for growth in their email targeting and marketing automation initiatives, according to new research from GetResponse and...
by Brian Anderson | Mar 29, 2017 | Industry News
BrandMaker, a marketing technology provider, announced it has launched its Customer Engagement Cloud. This new platform is designed to enable marketers to deliver personalized content based on where prospects are in the customer journey. The company said it also...
by Carol Krol | Mar 29, 2017 | Blog
Account-based marketing (ABM) has become a powerful way for B2B marketers to connect with their most valuable customers and prospects, and many companies are beginning to implement it throughout the organization. The latest buzz around artificial intelligence (AI),...
by Klaudia Tirico | Mar 29, 2017 | Case Studies
National Instruments, a high-tech hardware and software company, partnered with Allocadia, a marketing performance management software company, to help the company proactively plan and better connect investments with its go-to-market strategy and gain better insights...
by Carol Krol | Mar 28, 2017 | Industry News
Radius announced it is making its B2B contact and account data consortium, The Network of Record, available to all customers of the Radius Revenue Platform, its software platform. Prior to the announcement, Radius clients were charged for data based on their needs....
