by Klaudia Tirico | Feb 27, 2017 | Solution Spotlight
Uberflip is designed to aggregate content and automate publishing for marketers. FEATURES/FUNCTIONALITY Uberflip’s Content Hubs enable users to organize content into channels for easy discovery. The company said users can segment their content by type,...
by Anna Spiewak | Feb 24, 2017 | Industry News
If the goal of account-based marketing is about acquiring and retaining the best long-term customers within organizations, the customer story you tell includes two crucial parts—the acquisition message (why change from what you’re doing today?) and the retention...
by Shari Johnston | Feb 24, 2017 | Demanding Views
Talk to any marketer today and he or she will tell you the same thing: “We need better insights into our marketing engine.” In the age of AI, machine learning, and all things marketing intelligence, I often find that most conversations center around data quality. As a...
by Klaudia Tirico | Feb 23, 2017 | Industry News
B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is very important, but they have yet to master it, according to Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft, during his...
by Brian Anderson | Feb 23, 2017 | Industry News
There was a recurring theme this year at The B2B Marketing Exchange, Demand Gen Report’s annual conference—marketers must go back to their roots to understand why their businesses were formed in the first place to tell relatable, emotional stories with...
by By the DGR Editorial Team | Feb 22, 2017 | Industry News
Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of the 2017 B2B Marketing Exchange. In the opening remarks, members of the Demand Gen Report editorial team touched on some of the current key trends in the...
by Brian Anderson | Feb 21, 2017 | Industry News
After recently stepping down as the CEO of Annuitas, Carlos Hidalgo has announced the launch of a new consulting firm designed to help B2B companies deliver customer experience strategy and development. The new consultancy, called VisumCx, will go beyond initial...
by Klaudia Tirico | Feb 20, 2017 | Solution Spotlight
Invoca’s Voice Marketing Cloud is designed to connect and inform the customer experience by delivering the same capabilities for telephone engagement that digital marketing clouds from Salesforce, Adobe and Oracle bring to web, email, social and display...
by Brian Anderson | Feb 18, 2017 | Blog
While everyone talks about the amazing return they are seeing from their account-based marketing (ABM) initiatives, there has not been enough education on the right steps to take to launch an ABM program that drives revenue. Effective ABM implementation and execution...
by Anna Spiewak | Feb 17, 2017 | Industry News
Lead quality is the top objective in 2017 for digital marketers, according DemandWave’s 2017 State Of B2B Digital Marketing study. Close to half (48%) of respondents chose cultivating sales-qualified leads compared with raw leads, which was named this...
by Jeff Pedowitz, The Pedowitz Group | Feb 17, 2017 | Demanding Views
Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all their marketing campaigns, both online and offline. The goal: increase efficiency and effectiveness and provide attribution for marketing’s contribution to the...
by Brian Anderson | Feb 16, 2017 | Industry News
Account-based marketing (ABM) is easily the biggest B2B marketing buzzword that came out of 2016. This can be a good and bad thing for B2B organizations looking to implement it into their day-to-day initiatives. The good thing is that all the articles, content and...
