by Brian Anderson | Feb 23, 2017 | Industry News
There was a recurring theme this year at The B2B Marketing Exchange, Demand Gen Report’s annual conference—marketers must go back to their roots to understand why their businesses were formed in the first place to tell relatable, emotional stories with...
by By the DGR Editorial Team | Feb 22, 2017 | Industry News
Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of the 2017 B2B Marketing Exchange. In the opening remarks, members of the Demand Gen Report editorial team touched on some of the current key trends in the...
by Brian Anderson | Feb 21, 2017 | Industry News
After recently stepping down as the CEO of Annuitas, Carlos Hidalgo has announced the launch of a new consulting firm designed to help B2B companies deliver customer experience strategy and development. The new consultancy, called VisumCx, will go beyond initial...
by Klaudia Tirico | Feb 20, 2017 | Solution Spotlight
Invoca’s Voice Marketing Cloud is designed to connect and inform the customer experience by delivering the same capabilities for telephone engagement that digital marketing clouds from Salesforce, Adobe and Oracle bring to web, email, social and display...
by Brian Anderson | Feb 18, 2017 | Blog
While everyone talks about the amazing return they are seeing from their account-based marketing (ABM) initiatives, there has not been enough education on the right steps to take to launch an ABM program that drives revenue. Effective ABM implementation and execution...
by Anna Spiewak | Feb 17, 2017 | Industry News
Lead quality is the top objective in 2017 for digital marketers, according DemandWave’s 2017 State Of B2B Digital Marketing study. Close to half (48%) of respondents chose cultivating sales-qualified leads compared with raw leads, which was named this...
by Jeff Pedowitz, The Pedowitz Group | Feb 17, 2017 | Demanding Views
Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all their marketing campaigns, both online and offline. The goal: increase efficiency and effectiveness and provide attribution for marketing’s contribution to the...
by Brian Anderson | Feb 16, 2017 | Industry News
Account-based marketing (ABM) is easily the biggest B2B marketing buzzword that came out of 2016. This can be a good and bad thing for B2B organizations looking to implement it into their day-to-day initiatives. The good thing is that all the articles, content and...
by Brian Anderson | Feb 16, 2017 | Industry News
Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo (pictured here) will leave the company at the end of February. Adam Needles, Chief Strategy Officer at Annuitas, will succeed Hidalgo as the...
by Carol Krol | Feb 15, 2017 | Industry News
Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple channels that will grab the attention of and connect with easily distracted prospects. You also need to know if that content is...
by Anna Spiewak | Feb 15, 2017 | Industry News
Skyword, a content marketing platform provider, has launched Skyword Personalized Recommendations (SPR), an artificial intelligence-powered engine, which can help users deliver personalized onsite and email content recommendations. The solution can track website...
by Brian Anderson | Feb 15, 2017 | Industry News
B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database marketing providers are expanding services to not only provide data and information, but also help B2B marketers execute on those insights...
