by Brian Anderson | Jan 31, 2017 | Industry News
Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to define how marketing touchpoints contribute to a closed deal with a...
by Klaudia Tirico | Jan 30, 2017 | Solution Spotlight
Allocadia’s Marketing Performance Management (MPM) dashboards are designed to help marketers better understand where to invest their budget. FEATURES/FUNCTIONALITY The company states that its MPM dashboards enable marketers and finance leaders to answer business...
by Brian Anderson | Jan 30, 2017 | Industry News
Better reporting, measurement, attribution and data are marketers’ greatest areas of focus, according to new research commissioned by the Internet Advertising Bureau. A total of 74% of marketers, media buyers and AdTech executives say better reporting,...
by Klaudia Tirico | Jan 27, 2017 | Industry News
TechTarget, an online media company and analytics provider, has announced upgrades to its Priority Engine platform, a SaaS-based data and marketing analytics tool that provides real-time access to accounts researching enterprise technology purchases in specific...
by Ray Kemper, Televerde | Jan 27, 2017 | Demanding Views
For some time now, modern marketers have been trying to humanize marketing. That might sound redundant at first; marketing is already about people, right? What could be more human? Yet the truth is that while marketing should be personal, it isn’t always. Look...
by Klaudia Tirico | Jan 26, 2017 | Industry News
Radius announced it has launched Radius Data Stewardship, a data quality solution that enables marketers to cleanse data within customers’ CRM and marketing automation technologies. The product uses the Radius Business Graph to provide users accurate prospect...
by Klaudia Tirico | Jan 24, 2017 | Blog
The B2B and B2C landscapes are quite different, but there are some things the two industries can learn from each other when it comes to customer-facing strategies and technology. Last week, myself and editors from Demand Gen Report’s sister site, Retail...
by Brian Anderson | Jan 24, 2017 | Industry News
YesPath, an account-based marketing and sales solution provider, announced the launch of Account Rooms, a tool that enables users to create a private online space for sales teams to collaborate with current and prospective customers. The tool, part of the...
by Klaudia Tirico | Jan 23, 2017 | Solution Spotlight
Openprise is designed to help automate how marketers analyze, clean, enrich and unify data across systems within an organization’s tech stack. FEATURES/FUNCTIONALITY Openprise Data Automation can help users automate data processing, including analysis,...
by Klaudia Tirico | Jan 23, 2017 | Industry News
CenturyLink announced it has launched Big Data as a Service (BDaaS) with Cloudera. The solution is designed to deliver data integration and analytics consulting to help customers build use cases for increasing sales and streamlining operations, the company said. The...
by Sydney Sloan, Alfresco | Jan 20, 2017 | Demanding Views
For B2B high-tech marketing, 2017 is — hands-down — the year of account-based marketing and selling and, well, everything. Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow. We all face the...
by Brian Anderson | Jan 20, 2017 | Industry News
Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company said can help users create content through customer use cases. The tool enables users to source, create, distribute and report customer...
