by Klaudia Tirico | Dec 5, 2016 | Solution Spotlight
Helpshift, a customer support platform for mobile apps, has released Campaigns for Proactive Support. The solution provides companies the ability to manage their data and deliver proactive automated customer service in-app messaging before problems occur....
by Brian Anderson | Dec 2, 2016 | Industry News
MarketBridge, a customer intelligence and personalized content solutions provider, has unveiled Stringer for Salesforce, which integrates Stinger’s customer intelligence technology into Salesforce CRM. Stringer for Salesforce combines internal and external data...
by Clive Armitage, agent3 | Dec 1, 2016 | Demanding Views
I attended a great event, courtesy of IDG: Driving Demand Generation Success. The main theme was a hot one — ABM — and the panel debate was lively, with the likes of Gerry Brown, Research Director at IDC, Tim Pickard, CMO at NewVoiceMedia and Jo Pettifer, VP EMEA...
by Klaudia Tirico | Dec 1, 2016 | Industry News
Technology media company TechTarget, Inc. has launched an account-based marketing solution for B2B tech marketers called Instant ABM. The solution can decrease the complexity of ABM adoption and streamline the time-to-value after launching an ABM strategy, according...
by Brian Anderson | Dec 1, 2016 | Industry News
Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150...
by Carol Krol | Nov 30, 2016 | Blog
Video has become an effective tool for B2B marketers, and an appealing medium for buyers. Many marketers are using video strategically at every stage of the buying cycle, and those efforts are yielding good outcomes. Earlier this month, I moderated a panel at...
by Klaudia Tirico | Nov 30, 2016 | Industry News
Return Path, an email data solutions provider, has acquired Email Copilot, a company that tracks and analyzes email deliverability data. Terms of the acquisition were undisclosed. Email Copilot’s dashboard will be integrated into Return Path’s Email...
by Klaudia Tirico | Nov 30, 2016 | Industry News
Bizible announced its measurement and reporting technologies are now available to Microsoft Dynamics customers. Bizible’s marketing attribution solution gives users visibility into customers’ buying journeys by tracking digital and offline marketing...
by Klaudia Tirico | Nov 30, 2016 | Industry News
Many marketers are combining inbound and outbound channels rather than relying heavily on one or the other for an approach that some have dubbed “all-bound marketing” to generate better business results. For one marketer, the catalyst was its account-based...
by Klaudia Tirico | Nov 29, 2016 | Industry News
Attentive, a market intelligence tool, has released an artificial intelligence (AI) assistant to provide up-to-date information on prospective customers and competitors. The company said the product adds an “intelligence layer” to users’ business tools such as...
by Klaudia Tirico | Nov 29, 2016 | Solution Spotlight
Personal Marketing Center (PMC) from PFL is a sales enablement solution for Salesforce, designed to equip sales with relevant marketing material to better engage with customers through personalized, multi-channel marketing. Features/Functionality PMC provides sales...
by Jessica Edmondson, Amplifinity | Nov 28, 2016 | Demanding Views
The SaaS industry has seen astronomical growth in the past few years. In fact, recent marketing forecasts from Microsoft and other research agencies have projected that the spend on SaaS offerings will continue to grow at a 19.4% compound annual growth rate, reaching...
