by Carol Krol | May 20, 2016 | Industry News
The Internet of Things (IoT) has changed sales and marketing significantly, and organizations need to take advantage of that and continue to innovate and learn to achieve results. That was the message from Callidus Software President and CEO Leslie Stretch at the...
by Audrey Goodson Kingo | May 20, 2016 | Financial News
Salesforce announced a 26.8% increase in year-over-year revenue for the first quarter of fiscal year 2017. The company’s Q1 revenue totaled $1.917 billion, higher than analyst’s estimates. In an earnings call with investors, Salesforce Chairman and CEO...
by Brian Anderson | May 20, 2016 | Industry News
Call intelligence company Invoca unveiled its new platform for the Salesforce Marketing Cloud designed to connect inbound phone calls to the user’s email marketing initiatives. This can help B2B marketers accurately attribute emails to revenue, identifying...
by Jessica Hawthorne-Castro, Hawthorne Direct | May 20, 2016 | Demanding Views
The impact of Big Data on business practices such as marketing are profound, and will continue to be more impactful as the insights derived from Big Data become more targeted and refined. Defined by Gartner as “high-volume, high-velocity, and high-variety...
by Klaudia Tirico | May 19, 2016 | Industry News
Predictive analytics solution vendor Leadspace has unveiled integrations with inbound marketing and sales platform HubSpot. With the integration, HubSpot’s 18,000+ users can take advantage of Leadspace platform offerings, including: Leadspace Discovery, which is...
by Audrey Goodson Kingo | May 19, 2016 | Industry News
Translation management platform Smartling has acquired fellow translation technology provider VerbalizeIt in an effort to expand Smartling’s translation capabilities for audio, video and other multimedia content. With the acquisition Smartling customers...
by Audrey Goodson Kingo | May 18, 2016 | Industry News
Data management and customer engagement software provider RedPoint Global secured $12 million in Series C funding in a round led by Grotech Ventures and WP Global Partners. The financing will enable RedPoint to expand its international operations, cultivate its...
by Steve Voith, Content4Demand | May 18, 2016 | Blog
Walking into the opening keynote at this year’s Marketo Summit, I saw firsthand just how busy today’s marketers are. Attendees were anxiously awaiting the start of the show as they furiously sent emails, IMs and tweets. Multi-tasking at its finest. Marketo...
by Brian Anderson | May 18, 2016 | Industry News
Account-based marketing (ABM) platform provider Madison Logic has acquired Internal Results, a B2B lead generation solutions provider, for an undisclosed fee. The acquisition aims to expand Madison Logic’s international reach and provide its users with a...
by Klaudia Tirico | May 18, 2016 | Industry News
Data automation solution provider Openprise has launched Openprise Data Diagnostic, a free tool that offers a quantitative assessment of a company’s marketing data in Marketo and determines whether or not it is ready for advanced marketing initiatives, such as...
by Brian Anderson | May 18, 2016 | Industry News
The goal of buyer centricity requires everyone — including marketing, sales and service — to stay aligned for consistent, relevant and resonant experiences with potential customers. At Salesforce Connections 2016 in Atlanta, the topic on speakers’ and...
by Audrey Goodson Kingo | May 17, 2016 | Industry News
Data management software company Formstack debuted new integrations with Act-On and Pardot that enable users to incorporate Formstack’s form-building capabilities into their automated lead nurturing campaigns. The company states that the integrations will allow...
