by Kelly Lindenau | Jun 4, 2024 | Industry News
As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging the traditional notions of the purchasing cycle by embracing multiple identities, ironic marketing and community-based insights, according to “Unveiling Gen Z: What They...
by Demand Gen Report Team | Jun 4, 2024 | Solution Spotlight
Demand Spring is an integrated revenue marketing consultancy that seeks to help marketing organizations scale their pipeline and revenue contributions, and its team includes revenue marketing strategists, content marketers and marketing technologists. Solution...
by Andrew Kirkcaldy, Content Guardian | May 31, 2024 | Demanding Views
Since ChatGPT exploded onto the scene in late 2022, it — along with other large language models (LLMs) — have surged in popularity. In fact, some projections estimate that by 2030, up to 99% of internet content will be at least partially created by AI. That’s a...
by Demand Gen Report Team | May 29, 2024 | Industry News
AdLib Media Group, a self-serve demand side platform, teamed up with Kargo, a media activation platform for advertising, to provide AdLib’s clients with seamless access to Kargo’s suite of advertising technology and unique formats to help launch high-impact ad unit...
by Demand Gen Report Team | May 29, 2024 | Industry News
Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads with a series of strategically personalized emails. The new feature complements Nimble CRM’s existing capabilities, which reportedly help simplify...
by Kelly Lindenau | May 29, 2024 | Blog
Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few), there are several moving parts to personalization — and it’s easy to compromise one area to focus on the other. But what if there was a...
by Kelly Lindenau | May 29, 2024 | Industry News
With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations recognize the potential benefits of ABM, they have yet to fully...
by Demand Gen Report Team | May 29, 2024 | Solution Spotlight
SiftHub is an AI platform designed to act as a central hub to collate and sift through content scattered across multiple repositories and tools. Through knowledge discovery and automated response creation, SiftHub seeks to help sales and pre-sales teams improve win...
by Melissa Hilbert, Gartner Sales Practice | May 24, 2024 | Demanding Views
Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill small gaps or end up complicating existing processes. As a result, the ROI just isn’t there: Leaders are not seeing boosted win rates and revenue, much less improved buyer...
by Demand Gen Report Team | May 22, 2024 | Industry News
ValueSelling Associates, a sales training company, released ValueCoach AI, a value-based AI coaching tool engineered to help revenue teams drive desired selling behaviors and enable sales managers to optimize sales coaching and performance. Powered by Replicate Labs,...
by Demand Gen Report Team | May 22, 2024 | Industry News
At the 2024 Gartner CSO & Sales Leaders Conference, the company’s analysts took the stage to share insights into some of Gartner’s latest sales research, which emphasized how organizations that manage change with agility can increase growth opportunities up to 3X....
by Kelly Lindenau | May 22, 2024 | Industry News
ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the case. Between misaligned teams, different objectives and just an overall misunderstanding of each strategy’s responsibilities, the waters get muddied...
