by Kelly Lindenau | May 22, 2024 | Blog
As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused on improving their current strategies. According to the “2024 Marketing Measurement & Attribution Benchmark Survey,” 86% of...
by Demand Gen Report Team | May 22, 2024 | Solution Spotlight
Exclaimer is a provider of email signature solutions designed to empower email signature management by delivering consistent branding, promoting marketing campaigns and company news, gathering real-time customer feedback and more. Solution Overview Exclaimer is...
by Demand Gen Report Team | May 20, 2024 | Industry News
Outreach, a sales execution platform, released Smart Account Plans, a new capability designed to highlight all critical aspects of an account and build a customized plan. Smart Account Plans seeks to enable every go-to-market team member to view account activity,...
by Davis Giedt, Alexander Group | May 17, 2024 | Demanding Views
Since ChatGPT’s release in Fall 2022, artificial intelligence (AI) has dominated conversations around the globe. Whether for personal or business use, the technology has proven itself to be a useful virtual assistant, a thorough researcher, an adept data analyst and...
by Demand Gen Report Team | May 16, 2024 | Industry News
Amplify10 introduced its AI-powered sales execution platform, which harnesses the power of Salesforce CRM and serves as complement to Salesforce’s Einstein Copilot. The early-stage company — formerly known as Featurewave — features a new user interface designed...
by Demand Gen Report Team | May 16, 2024 | Industry News
Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding was revealed in “The Future of 1:1 Marketing Report,” which...
by Demand Gen Report Team | May 15, 2024 | Solution Spotlight
Content Guardian helps provide AI content detection through its multi-checker platform, which combines leading AI content detectors to offer confidence scoring and analysis to identify AI-generated text. Solution Overview Content Guardian is reportedly the first AI...
by Kelly Lindenau | May 15, 2024 | Industry News
Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the...
by Kelly Lindenau | May 15, 2024 | Blog
During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds. One of those speakers was Dana Harder, Partner at Unreal Digital Group, a demand generation agency. As Harder and I worked with our fellow panelists to...
by Demand Gen Report Team | May 14, 2024 | Industry News
INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients activate omnichannel brand-to-demand programs. Through the partnership, joint users can reportedly leverage in-market buyer...
by Demand Gen Report Team | May 14, 2024 | Industry News
Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in spend and funneling it into their media strategies. This revelation was surfaced in Gartner’s annual “2024 CMO Spend Survey,” which seeks to...
by Ben Mohlie, Hyperscayle | May 10, 2024 | Demanding Views
Revenue operations (RevOps) is a relatively new term that appears with growing frequency: LinkedIn identified Chief Revenue Officer/Head of RevOps as one of the fastest growing job categories for two years in a row, and many marketing operations events now focusing on...
