by Carol Krol | May 11, 2016 | Industry News
“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based marketing automation platform, as well. The announcements all...
by Brian Anderson | May 11, 2016 | Industry News
The convergence of marketing and sales for a holistic view of the customer was the key theme at Salesforce Connections 2016, where Salesforce executives unveiled that its Marketing Cloud has received the Lightning update to provide a consistent user experience across...
by Brian Anderson | May 11, 2016 | Industry News
Akoonu, a digital marketing platform specializing in buyer journey maps, customer personas and content planning, has unveiled expanded integrations and new content planning features designed to help B2B marketing and sales teams connect with key prospects within...
by Audrey Goodson Kingo | May 10, 2016 | Blog
During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit. No, not that one. The one that’s described the traditional buying journey in B2B marketing for more than a century: Funnel. These days, it...
by Klaudia Tirico | May 10, 2016 | Industry News
RingLead, a company that offers a suite of products to clean, protect and enhance company and contact information, has launched an account-based marketing (ABM) solution for Salesforce.com and Marketo users. The solution is designed to ensure that the most important...
by Audrey Goodson Kingo | May 10, 2016 | Industry News
Data-driven account-based marketing (ABM) company True Influence announced that its InsightBASE platform is now available as a native Marketo application within the LaunchPoint partner ecosystem. InsightBASE is an ABM platform that monitors the activity of millions of...
by Audrey Goodson Kingo | May 9, 2016 | Industry News
SalesPredict, a predictive B2B marketing solutions provider, announced the release of its new Predictive Revenue Automation platform, which enables users to launch fully-automated predictive advertising campaigns via a new integration with AdRoll. The integration will...
by Klaudia Tirico | May 9, 2016 | Industry News
Predictive marketing platform Radius has integrated its SaaS solution with Marketo’s Engagement Marketing Platform. The partnership aims to help B2B marketers identify their most promising customer and prospect records to discover net-new opportunities within...
by Klaudia Tirico | May 9, 2016 | Solution Spotlight
Trustpilot is a review community that aims to build trust and transparency between businesses and customers. More than 72 million consumers read and leave reviews at Trustpilot.com to make smarter buying decisions, and more than 120,000 businesses use...
by Brian Sutter, Wasp Barcode | May 6, 2016 | Demanding Views
If you want to be successful at content marketing, here’s my advice: Ignore everything you’ve been taught about marketing. Seriously, it’s time to rethink things because the old tactics don’t work in today’s online environment....
by Klaudia Tirico | May 5, 2016 | Industry News
Act-On Software announced its Account-Based Marketing (ABM) Automation solution designed to help marketers orchestrate automated, multichannel ABM initiatives. The solution will be generally available in June 2016. The solution aims to reduce the complexity of ABM by...
by Carol Krol | May 5, 2016 | Industry News
One-year old Engagio, an account-based marketing (ABM) company, has announced Engagio PlayMaker, a new account-based communications platform for outbound marketing. Engagio CEO and Founder Jon Miller said the new platform is based on “account-based everything” rather...
