by Audrey Goodson Kingo | May 5, 2016 | Financial News
Webinar platform ON24 received a $25 million investment from Goldman Sachs’ Private Capital Investing group to accelerate its domestic and international expansion, as well as enhance the capabilities of its marketing platform. The funding follows a year of rapid...
by Klaudia Tirico | May 4, 2016 | Industry News
Adobe announced a definitive agreement to acquire Livefyre, a content curation and audience engagement company, for an undisclosed sum. With the integration, Adobe customers will be able to collect, curate and publish user-generated content from social networks for...
by Audrey Goodson Kingo | May 4, 2016 | Industry News
Captora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help marketers prioritize, launch and optimize a portfolio of campaigns across search, advertising and social media channels. With the updates,...
by Klaudia Tirico | May 3, 2016 | Blog
With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C companies. But when I started thinking about how the channel could benefit B2B companies, I had to pause. I understand why most B2B companies turn to Twitter...
by Carol Krol | May 3, 2016 | Industry News
EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals in EverString’s predictive marketing platform and create targeted, data-backed groupings of accounts for marketing outreach. The company said...
by Brian Anderson | May 3, 2016 | Industry News
Market intelligence platform InsideView announced a partnership with Campaign Stars, a self-described content-as-a-service company, in an effort to enhance current users’ content marketing and campaign targeting initiatives. The partnership enables Campaign...
by Klaudia Tirico | May 2, 2016 | Industry News
Global consulting firm Bluewolf, which was just recently acquired by IBM, has launched the Bluewolf Digital Marketing Assessment, designed for companies that already use cloud marketing automation platforms such as Salesforce, Marketo and Oracle. The service enables...
by Klaudia Tirico | May 2, 2016 | Solution Spotlight
ScribbleLive, a content marketing software provider, offers its ScribbleLive Plan solution designed to support marketing teams by aligning content to campaign goals and the right personas. FEATURES/FUNCTIONALITY ScribbleLive Plan allows marketing teams to set...
by Chad Langford, Stepframe | Apr 29, 2016 | Demanding Views
We are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it...
by Audrey Goodson Kingo | Apr 29, 2016 | Industry News
Marketers who use predictive analytics in their demand generation process are more likely to achieve their objectives, according to the results of a recent study conducted by B2B predictive marketing platform Radius, in conjunction with Demand Metric. Of the 295...
by Brian Anderson | Apr 28, 2016 | Industry News
Terminus unveiled new features for its account-based marketing platform designed to enhance the way B2B marketers target accounts, execute campaigns and move leads through the funnel. The features are viewed through the Account Hub, a new dashboard intended to provide...
by Audrey Goodson Kingo | Apr 28, 2016 | Industry News
Avention, a data solutions provider and maker of OneSource Solutions, announced the release of its OneSource ABM platform. The new solution aims to provide marketers with the key ingredient for an effective Account-Based Marketing strategy: the data insights necessary...
