by Klaudia Tirico | Apr 19, 2016 | Industry News
LiveHive launched updates to its sales acceleration platform designed to provide users a holistic view of their sales teams’ processes, activities and opportunities throughout the sales lifecycle. “Since buyer behavior has changed and become more Internet-savvy,...
by Carol Krol | Apr 19, 2016 | Industry News
Demandbase has partnered with Oracle Marketing Cloud to introduce an account-based marketing automation (MA) solution. Called Demandbase Account-Based Marketing Automation, the solution will position B2B marketers to implement account-specific campaigns directly in...
by Brian Anderson | Apr 18, 2016 | Industry News
Cross-channel personalization platform Get Smart Content has launched its new Visual Campaign Editor, a solution designed to help marketers personalize website campaigns to increase site engagement and boost ROI. The solution allows users to create and edit website...
by Klaudia Tirico | Apr 15, 2016 | Industry News
MultiView, a company that provides digital marketing solutions for B2B marketers, has launched Persona HD, a solution designed to help B2B marketers develop insight-driven campaigns targeting audiences based on firmographic and demographic data. The solution aims to...
by Klaudia Tirico | Apr 15, 2016 | Industry News
Infer Inc., a predictive sales and marketing platform, has launched the Predictive Ad Targeting Platform. The solution aims to help companies reach their highest-potential accounts and fuel deeper engagement through predictive analytics. The company also announced a...
by Brian Anderson | Apr 14, 2016 | Industry News
Predictive intelligence company 6sense has launched 2sense, a solution it says is designed to help marketing and sales teams identify prospective customers who are currently in a buying cycle. Instead of scraping the web for static firmographic data and providing...
by Klaudia Tirico | Apr 13, 2016 | Industry News
B2B research and advisory firm SiriusDecisions has announced the winners of its annual Return On Integration (ROI) Awards series, which recognizes companies for their achievements in sales, marketing and product alignment. The winners will be showcasing their...
by Carol Krol | Apr 13, 2016 | Blog
As a journalist, I’ve covered the evolution of marketing and advertising for 15+ years, with a focus on direct and digital marketing. Direct marketers in particular have been powerful advocates of predictive analytics and data mining for one-to-one customer...
by Brian Anderson | Apr 13, 2016 | Industry News
Demand Gen Report has had its finger on the pulse of account-based marketing (ABM) for quite some time, and a continuing hurdle many B2B marketers face when pitching the strategy is overcoming the status quo of lead generation. Vanity metrics, such as the number of...
by Tequia Burt, Contributing Writer | Apr 13, 2016 | Industry News
While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to breathe new life into their persona marketing initiatives. “I learned the importance of buyer personas in my career at Caterpillar back 15 years ago, but...
by Klaudia Tirico | Apr 12, 2016 | Industry News
Boomtrain, a predictive marketing company, has teamed up with SparkPost, a cloud-based email solution provider, to provide email personalization capabilities to current and prospective customers. The partnership combines Sparkpost’s automated email platform with...
by Brian Anderson | Apr 12, 2016 | Industry News
Marketing performance management company Hive9 unveiled a new solution designed to automate the journey mapping process for B2B organizations. The solution analyzes a variety of customer journeys and prospective buyers to map marketing and sales touchpoints that can...
