LiveHive Unifies Insights From Sales Acceleration Platform, Launches Partner Network

Published: April 19, 2016

LiveHive launched updates to its sales acceleration platform designed to provide users a holistic view of their sales teams’ processes, activities and opportunities throughout the sales lifecycle.

“Since buyer behavior has changed and become more Internet-savvy, tech has grown exceptionally,” said Micheline Nijmeh, CMO of LiveHive, in an interview with Demand Gen Report. However, she added that “tech is creating visibility concerns; most tech has its own tracking systems that don’t tie in to other technology in the company’s stack.”

Nijmeh noted that the updates to the company’s sales acceleration platform intend to help users monitor:

  • Rep activity;
  • Lead engagement/activity;
  • Sales processes;
  • Messaging analytics; and
  • Coaching reports for ongoing tracking of how reps are being tracked and educated.

The company also unveiled its Sales Connect Partner Network, an open ecosystem of sales tools available on a single platform.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

“[The partner program] gives reps access to sales applications to help sales organizations run their business on one platform,” said Nijmeh. “We are at the beginning of opening up the network to a variety of other apps.”

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series