by Audrey Goodson Kingo | Apr 22, 2016 | Industry News
Business software review website GetApp announced its rankings of the top marketing automation solutions for small and mid-size business owners in Q2 2016. The winner is HubSpot, with Infusionsoft and Salesforce Marketing Cloud coming in second and third place,...
by Audrey Goodson Kingo | Apr 22, 2016 | Industry News
B2B marketing attribution firm Bizible has added new account-based marketing (ABM) capabilities to its platform designed to help users link their ABM initiatives to revenue, to gauge their performance. Prior to the update, the platform aimed to tie individual leads to...
by Carol Krol | Apr 21, 2016 | Industry News
Demandbase announced they have launched the ABM Leadership Alliance, a group of ABM-focused technology and data vendors. The consortium consists of experts from companies including Bizible, Demandbase, Get Smart Content, LookBookHQ, Optimizely, Oracle Marketing Cloud...
by Brian Anderson | Apr 20, 2016 | Blog
(Image Courtesy of Paul Vogelzang) Like possibly many people in the B2B marketplace, I was excited when I received my copy of Dan Lyons’ book Disrupted: My Misadventure in the Start-Up Bubble. The look-behind-the-curtain of one of the biggest players...
by The Demand Gen Report Edit Team | Apr 20, 2016 | Industry News
B2B buying habits are adapting and evolving at a rapid rate thanks to the growth of technology and information at the buyer’s disposal. To accommodate this behavior, B2B organizations need to continuously optimize their campaigns to meet buyer expectations. That...
by Klaudia Tirico | Apr 19, 2016 | Solution Spotlight
YesPath is an account-based marketing platform designed to help sales and marketing teams build relationships with targeted accounts by tracking engagement, predicting intent and distributing personalized content. FEATURES/FUNCTIONALITY YesPath analyzes large volumes...
by Adam B. Needles, ANNUITAS | Apr 19, 2016 | Demanding Views
Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. But I bet “you...
by Klaudia Tirico | Apr 19, 2016 | Industry News
LiveHive launched updates to its sales acceleration platform designed to provide users a holistic view of their sales teams’ processes, activities and opportunities throughout the sales lifecycle. “Since buyer behavior has changed and become more Internet-savvy,...
by Carol Krol | Apr 19, 2016 | Industry News
Demandbase has partnered with Oracle Marketing Cloud to introduce an account-based marketing automation (MA) solution. Called Demandbase Account-Based Marketing Automation, the solution will position B2B marketers to implement account-specific campaigns directly in...
by Brian Anderson | Apr 18, 2016 | Industry News
Cross-channel personalization platform Get Smart Content has launched its new Visual Campaign Editor, a solution designed to help marketers personalize website campaigns to increase site engagement and boost ROI. The solution allows users to create and edit website...
by Klaudia Tirico | Apr 15, 2016 | Industry News
MultiView, a company that provides digital marketing solutions for B2B marketers, has launched Persona HD, a solution designed to help B2B marketers develop insight-driven campaigns targeting audiences based on firmographic and demographic data. The solution aims to...
by Klaudia Tirico | Apr 15, 2016 | Industry News
Infer Inc., a predictive sales and marketing platform, has launched the Predictive Ad Targeting Platform. The solution aims to help companies reach their highest-potential accounts and fuel deeper engagement through predictive analytics. The company also announced a...
