YesPath Introduces A Data-Centric Approach To Account-Based Marketing

Published: April 19, 2016

YesPath is an account-based marketing platform designed to help sales and marketing teams build relationships with targeted accounts by tracking engagement, predicting intent and distributing personalized content.


YesPath analyzes large volumes of data about accounts, including data in CRM, marketing automation, website traffic and intent data from a network of more than 2,500 B2B websites. YesPath combines the data into account profiles and tracks accounts’ progress through the buying cycle, so that the best content can be selected for an account based on its stage, behavior and interests.


YesPath connects to a customer’s website via a JavaScript tag. Optionally, it can also collect data about account behavior from a CRM system and/or marketing automation platform.


YesPath is delivered as a SaaS application. Pricing is tied to the volume of contacts and the number of sales representatives.

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YesPath launched in March 2016. Beta customers included BlueJeans Network, MongoDB, Host Analytics and Kaleo Software.


YesPath brings a data-centric approach to ABM. The platform provides insights about a company’s target accounts, so marketers can develop the right content and send it to the right people.


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