by Klaudia Tirico | Apr 5, 2016 | Solution Spotlight
ion interactive offers a content marketing software platform and services designed to help marketers engage, convert and profile high-quality leads. FEATURES/FUNCTIONALITY ion interactive’s software platform lays a foundation of data strategy, integrations,...
by Amit Varshneya, Madison Logic | Apr 5, 2016 | Demanding Views
Account-based marketing (ABM) is nothing new — it’s what sales executives have been doing since the dawn of sales itself. Executives would identify the companies with whom they most wanted to do business and they’d start making phone calls and knocking on...
by Klaudia Tirico | Apr 4, 2016 | Industry News
EverString, a predictive marketing SaaS provider, has integrated its AI-powered platform with Microsoft Dynamics CRM Online. The integration positions sales and marketing teams to prioritize existing prospects and identify net-new leads through predictive marketing....
by Klaudia Tirico | Apr 1, 2016 | Financial News
Invoca, a call analytics platform provider, announced it has raised $30 million in funding. The company indicated it will use the funding to help companies measure analytics on mobile calls, a growing channel within B2B organizations. Morgan Stanley Alternative...
by Brian Anderson | Mar 31, 2016 | Industry News
IBM announced it will acquire cloud consulting and implementation services provider Bluewolf, known as one of Salesforce’s top strategic partners. Financial details for the acquisition were not disclosed, but Re/Code reported the deal at about $200 million,...
by Brian Anderson | Mar 31, 2016 | Industry News
Content syndication and lead generation services provider NetLine Corporation announced revenue increased 32% compared with 2014 in its fiscal year 2015 results. The company said it also had a 70% client retention rate for the year. Netline attributes the growth to...
by Brian Anderson | Mar 30, 2016 | Blog
[View the story “Marketing And Sales Alignment Scores Big From Effective ABM” on Storify]
by Klaudia Tirico | Mar 30, 2016 | Industry News
As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers’ main measures for success. According to the new Salesforce 2016 State of Marketing Report, 65% of high-performing marketers said they’ve...
by Nancy White, KoMarketing | Mar 30, 2016 | Demanding Views
The marketing technology industry has never been more competitive, had more choices or been more vital to the overall success of marketing. This became abundantly clear at last week’s MarTech Conference in San Francisco. Consider these numbers: Scott Brinker...
by Klaudia Tirico | Mar 29, 2016 | Solution Spotlight
SalesPredict uses predictive scoring and insights to help B2B marketers identify target audiences, positioning users to fill their pipeline with net-new accounts and sales leads. FEATURES/FUNCTIONALITY SalesPredict is a SaaS solution available on Salesforce...
by Klaudia Tirico | Mar 29, 2016 | Industry News
Sales, marketing and customer success platform ClearSlide has announced an enhancement to its Outlook plug-in designed to increase sales productivity and improve CRM data quality. The tool can be used to log customer activity and content engagement into Salesforce and...
by Klaudia Tirico | Mar 28, 2016 | Industry News
Data-as-a-Service (DaaS) provider DataMentors has launched a Marketing Cloud intended to provide marketers with first- and third-party data and analytical insights to create accurate customer journeys and target buyers based on where they are in their buying decision....
