by Demand Gen Report Team | May 16, 2024 | Industry News
Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding was revealed in “The Future of 1:1 Marketing Report,” which...
by Demand Gen Report Team | May 15, 2024 | Solution Spotlight
Content Guardian helps provide AI content detection through its multi-checker platform, which combines leading AI content detectors to offer confidence scoring and analysis to identify AI-generated text. Solution Overview Content Guardian is reportedly the first AI...
by Kelly Lindenau | May 15, 2024 | Industry News
Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the...
by Kelly Lindenau | May 15, 2024 | Blog
During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds. One of those speakers was Dana Harder, Partner at Unreal Digital Group, a demand generation agency. As Harder and I worked with our fellow panelists to...
by Demand Gen Report Team | May 14, 2024 | Industry News
INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients activate omnichannel brand-to-demand programs. Through the partnership, joint users can reportedly leverage in-market buyer...
by Demand Gen Report Team | May 14, 2024 | Industry News
Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in spend and funneling it into their media strategies. This revelation was surfaced in Gartner’s annual “2024 CMO Spend Survey,” which seeks to...
by Ben Mohlie, Hyperscayle | May 10, 2024 | Demanding Views
Revenue operations (RevOps) is a relatively new term that appears with growing frequency: LinkedIn identified Chief Revenue Officer/Head of RevOps as one of the fastest growing job categories for two years in a row, and many marketing operations events now focusing on...
by Demand Gen Report Team | May 8, 2024 | Industry News
Clari, an enterprise revenue platform, revealed several new innovations that reportedly help revenue leaders more accurately forecast and make predictions across diverse business models while allowing sales reps to create, convert and close more revenue. Specifically,...
by Demand Gen Report Team | May 8, 2024 | Industry News
More than three-fourths (76%) of marketers expect budget increases this year, with 31% of those respondents anticipating significant increases to invest toward data quality, artificial intelligence and more, new research revealed. “The 2024 B2B Marketing Outlook: The...
by Kelly Lindenau | May 7, 2024 | Solution Spotlight
Banzai is a marketing technology company that seeks to provide essential marketing and sales solutions for businesses of all sizes. Banzai helps companies of all sizes target, engage and measure new and existing customers more effectively. Solution Overview Reach, an...
by Demand Gen Report Team | May 6, 2024 | Industry News
Uberflip, a content marketing platform, redesigned its platform to better help B2B marketers deliver personalized engagement in the era of self-service buyers. Specifically, the revamped platform seeks to provide more strategic support for demand generation, campaign...
by Demand Gen Report Team | May 6, 2024 | Industry News
Responsive revealed its AI-powered strategic response management (SRM) platform, which is designed to help organizations seamlessly collaborate and respond to information requests. The company also strengthened its partnership with sales enablement platform Seismic to...
