by Kate Hammitt, Splash | May 3, 2024 | Demanding Views
Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event marketers have the unique opportunity to capitalize on this appetite for human interaction, make their brand stand out from the crowd and...
by Demand Gen Report Team | May 2, 2024 | Industry News
Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying signals into a single, intuitive interface to help connect insights to actions and allow users to take next best actions. Command...
by Demand Gen Report Team | May 2, 2024 | Industry News
According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut resources throughout 2024. These findings were revealed in a report published by...
by Kelly Lindenau | Apr 30, 2024 | Blog
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing into the event’s theme of innovation and evolution, the B2B Marketing...
by Linda Topp, Lucidworks | Apr 29, 2024 | Demanding Views
The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease, intuition and personalization they’ve grown...
by Demand Gen Report Team | Apr 29, 2024 | Industry News
Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and advocacy platform, designed to help users more easily engage their community members in advocacy activities directly within their online communities....
by Demand Gen Report Team | Apr 26, 2024 | Industry News
Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “The Digital Lead: 2024 Advertising Insights & Tech Trends” report — conducted by global strategy partner...
by Demand Gen Report Team | Apr 26, 2024 | Solution Spotlight
Lightricks is an AI-first photo and video creation platform designed to help produce engaging, top-performing content. The company’s technology is focused on photo and video processing and is based on computational graphic research and generative AI features. Solution...
by Demand Gen Report Team | Apr 26, 2024 | Industry News
Salesforce revealed a new user experience for sales leaders within Slack Sales Elevate, a sales workspace designed to centralize Salesforce insights and automates opportunity tasks by natively integrating Sales Cloud with Slack. Additionally, the company announced...
by Kelly Lindenau | Apr 25, 2024 | Industry News
Oracle revealed new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX), which are designed to automate time-consuming tasks to help teams more precisely target, engage and serve buyers. Specifically, the new features include:...
by Kelly Lindenau | Apr 24, 2024 | Financial News
Nooks, an AI dialing and prospecting platform, raised $22 million in series A funding, bringing its total funding to $27 million. With the capital, the company plans to expand its product suite, which includes various AI-powered tools designed to help sales teams that...
by Kelly Lindenau | Apr 22, 2024 | Solution Spotlight
Cassie is a consent and preference management platform designed to assist businesses with building long-term customer relationships. Since 2000, Cassie has helped businesses collect, store and query consent and preference data to deliver real-time customer experiences...
