by Brian Anderson | Nov 19, 2015 | Industry News
Content engagement platform LookBookHQ added Paul Teshima to its Board of Directors and announced several new hires. Dwayne Walker recently joined the company as CFO and Elle Woulfe, formerly of Lattice Engines, was named VP of Marketing. While at Eloqua, Teshima led...
by DGR Edit Team | Nov 19, 2015 | Industry News
The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on the role data plays in driving demand and enhancing content marketing initiatives within B2B organizations. The session Using Predictive Analytics in 2016 To...
by Brian Anderson | Nov 19, 2015 | Industry News
Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates also position marketers to better attribute revenue to marketing initiatives and boost engagement with mobile tools. New interactive...
by Carol Krol | Nov 18, 2015 | Industry News
Sales and marketing are not aligned within most organizations, and it has been a common pain point for a very long time. However, that awareness has not prompted a sea change among marketers; it’s a complex issue to solve with several factors at play....
by DGR Edit Team | Nov 18, 2015 | Industry News
The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily, the sessions focused on how data uncovers key prospects and helps align cross-channel messaging to maximize campaign success. Identifying your...
by Kim Zimmermann | Nov 18, 2015 | Industry News
Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing Cloud to predict the next best steps in the customer journey. “The nurture journey can sometimes be an Achilles’ heel for...
by Brian Anderson | Nov 17, 2015 | Solution Spotlight
Unmetric is a social intelligence platform designed to help users understand the competitive landscape of their industry, uncover insights based on data and develop new social strategies. Features/Functions Unmetric pulls data from the popular social networks, filters...
by Tawheed Kader, ToutApp | Nov 17, 2015 | Demanding Views
A recent series of hiccups at Yelp has highlighted an issue plaguing business as a whole: it’s hard to scalably and consistently recruit great salespeople. While professions such as engineering, marketing and HR have in-roads into high schools and colleges to...
by DGR Edit Team | Nov 17, 2015 | Industry News
The first day of the week-long Strategy & Planning Series focused on using data to determine the right balance of inbound and outbound campaigns and improve the performance of the funnel. Many B2B marketers feel they need to pick sides between inbound and outbound...
by Kim Zimmermann | Nov 16, 2015 | Industry News
Vidyard introduced Vidyard Live, a live streaming solution designed to provide information — down to the individual viewer — about who watched a live video, when and for how long. Vidyard Live positions a marketer or sales rep to see who watched a live video feed...
by Brian Anderson | Nov 13, 2015 | Financial News, Industry News
Teradata announced plans to exit the marketing applications business by the early part of 2016, a move intended to help the company focus on enhancing its data and analytics offerings, while also opening up an estimated $120 million in operating income for 2016. The...
by Brian Anderson | Nov 12, 2015 | Industry News
PeopleLinx, a social sales enablement solution provider, has unveiled new Twitter listening capabilities in recently released updates to its social selling platform. The tool aims to automate the Twitter engagement process by identifying when key prospects are using...
