by By Shari Johnston, Radius | Dec 21, 2015 | Demanding Views
Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive...
by Brian Anderson | Dec 21, 2015 | Industry News
Webinar-based marketing solutions provider ON24 hosted 60,000 live webinars on its platform in 2015, a 50% increase from the previous year. The news comes shortly after ON24 unveiled new mobile features, enhanced analytics and a new design for both audience and...
by Brian Anderson | Dec 18, 2015 | Industry News
Jeremy Skule, CMO of Nasdaq, has signed on to keynote the 2016 B2B Content2Conversion Conference in Scottsdale, Ariz. which is hosted by Demand Gen Report. Skule is a 15-year veteran of the B2B industry, helping bring of global brand building experience to our Nasdaq...
by Brian Anderson | Dec 18, 2015 | Industry News
Social media management solution provider Buffer acquired Respondly, a social media customer service and brand monitoring tool. The acquisition positions Buffer to move into the customer service market — an area where social media has been growing in prominence within...
by Kim Zimmermann | Dec 18, 2015 | Industry News
Full Circle Insights announced $4.7 million in Series B funding that is intended to help the company expand its sales and marketing initiatives and develop new products and services. Aligned Partners led the round with participation from Salesforce Ventures. “We have...
by Brian Anderson | Dec 17, 2015 | Industry News
True Influence, a data-driven technology company, has launched the InsightBASE platform, a tool designed to curate online behavioral signals to help marketers engage prospects before they present themselves as a potential customer. InsightBASE aims to monitor online...
by Carol Krol | Dec 16, 2015 | Industry News
The promise of predictive lead scoring for B2B marketers is huge: marrying customer behavioral data with additional predictive insight to zero in on only the very best leads. Using data modeling rather than guesswork to drive marketing programs is incredibly appealing...
by Brian Anderson | Dec 15, 2015 | Solution Spotlight
Seventh Sense is a marketing and sales software platform designed to help users understand their customers’ email behaviors in an effort to increase engagement and conversion rates. Features/Functions With Seventh Sense, users are positioned to: Increase open,...
by Brian Anderson | Dec 15, 2015 | Industry News
Predictive marketing provider Infer has partnered with InsightSquared, a sales performance analytics company, to offer visualization and reporting capabilities designed to provide users deeper predictive insight into their marketing and sales initiatives. The...
by Mark Emmons, LeanData | Dec 15, 2015 | Demanding Views
Anthony Kennada, VP of Marketing at the software firm Gainsight. began listing some buzzwords of modern marketing: growth hacking, conversion optimization and digital spend. While these phrases are unique to marketing, he emphasized that it’s not just the...
by Brian Anderson | Dec 14, 2015 | Industry News
Recent research from sales email tracking platform ToutApp shows that 70% of B2B marketers want more meetings with their sales teams to discuss lead quality, messaging and competitive analysis. The study analyzes the responses of over 300 B2B marketers to questions...
by Brian Anderson | Dec 11, 2015 | Industry News
Gainsight, a customer success management solutions vendor, is now integrated with Clarizen, a work management application. The integration is designed to provide sales and customer service teams with the data they need to manage post-sale engagement, service delivery...
