by Kim Zimmermann | Nov 16, 2015 | Industry News
Vidyard introduced Vidyard Live, a live streaming solution designed to provide information — down to the individual viewer — about who watched a live video, when and for how long. Vidyard Live positions a marketer or sales rep to see who watched a live video feed...
by Brian Anderson | Nov 13, 2015 | Financial News, Industry News
Teradata announced plans to exit the marketing applications business by the early part of 2016, a move intended to help the company focus on enhancing its data and analytics offerings, while also opening up an estimated $120 million in operating income for 2016. The...
by Brian Anderson | Nov 12, 2015 | Industry News
PeopleLinx, a social sales enablement solution provider, has unveiled new Twitter listening capabilities in recently released updates to its social selling platform. The tool aims to automate the Twitter engagement process by identifying when key prospects are using...
by Brian Anderson | Nov 11, 2015 | Industry News
Industry experts report that B2B marketers are tackling their inbound marketing initiatives with the help of relevant, contextual content to provide B2B buyers the information they need to move along their buying journey. Ultimately, these data-driven clues position...
by Brian Anderson | Nov 11, 2015 | Solution Spotlight
OneSpot’s Content Sequencing platform is designed to help marketers build content-driven relationships by personalizing and sequencing content based on user history, interests and stages of the buyer’s journey. Features/Functionality OneSpot now extends...
by Andrew Gaffney | Nov 11, 2015 | Industry News
During the eight years we’ve been publishing Demand Gen Report, I’ve encountered a lot of companies that mistakenly view the discipline of demand generation as a switch that they can simply turn on when sales fall short of projections. That is why I was...
by Kim Zimmermann | Nov 10, 2015 | Demanding Views
Glassdoor made a smart move by capitalizing on the popular “Dummies” series when it published Employer Branding For Dummies, Glassdoor Special Edition. The content was the top-performing E-book out of 15 E-books that the company created in 2014 and helped the...
by Brian Anderson | Nov 10, 2015 | Industry News
Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company’s network IP address identification technology with behavioral data located in the user’s current data management system. The new Data Cloud positions Demandbase customers...
by Kim Zimmermann | Nov 9, 2015 | Industry News
Mintigo launched a new predictive tool designed to enhance nurture campaigns by analyzing and leveraging prospects’ engagement with sales and marketing teams. “When it comes to lead nurturing, there is still a lot of guesswork on where to send a prospect next...
by Brian Anderson | Nov 6, 2015 | Industry News
Infer, a predictive technology provider, has launched its prospect management platform intended to customer profiles and identify opportunities within their prospect database. The Prospect Management platform positions marketing and sales teams to segment prospective...
by Brian Anderson | Nov 5, 2015 | Industry News
Salesforce Pardot unveiled new reporting capabilities designed to help users gain a holistic view of their marketing initiatives and identify the ROI of their marketing strategies. The new data visualization and reporting features position Pardot users to keep its own...
by Kim Zimmermann | Nov 4, 2015 | Industry News
As the performance of traditional demand generation practices plateaus, many marketers are shifting their budgets to data-driven initiatives in an effort to improve targeting, enhance personalization and convert more prospects. Almost two-thirds (64%) of respondents...
