by Brian Anderson | Sep 16, 2015 | Industry News
Today’s successful B2B marketers must master a wide range of new skills — including data-driven marketing and predictive analytics — in addition to traditional demand generation tactics such as email marketing. Schools such as Old Dominion University,...
by Kim Zimmermann | Sep 16, 2015 | Industry News
HubSpot unveiled a number of upgrades and new features to its platform at its recent INBOUND15 event, including an expansion of its CRM application and the addition of predictive capabilities. Demand Gen Report sat down for a one-on-one interview with new CMO Kipp...
by Steve Scafidi | Sep 15, 2015 | Solution Spotlight
Autopilot is a multichannel marketing solution that positions users to create personalized email experiences and track customer engagement to customize marketing campaigns. Features/Functions The solution connects websites and forums to capture leads, track online...
by Brian Anderson | Sep 15, 2015 | Industry News
Full Circle Insights updated its Campaign Influence app with three customizable campaign influence models designed to help users measure campaign success by leveraging insights beyond first and last touch. Available on the Salesforce AppExchange, the new version also...
by Scott Yancey, Cloudwords | Sep 14, 2015 | Demanding Views
Content localization — creating content that is in your customer’s native language as well as culturally relevant — is critical to engaging your audience. In fact, almost 60% of global consumers say getting information in their own language is more important...
by Brian Anderson | Sep 14, 2015 | Industry News
Act-On Software unveiled Act-On for Enterprise, a platform designed to meet the needs of larger global marketing organizations. This represents a shift for Act-On, which had previously focused on solutions for the SMB market. The enterprise software intends to offer...
by Brian Anderson | Sep 11, 2015 | Industry News
Radius, a predictive marketing software provider, launched a new reporting tool for Salesforce users designed to provide real-time insight into new marketing opportunities. The CMO Insights Report is positioned to analyze Salesforce data using Radius’ predictive...
by Brian Anderson | Sep 10, 2015 | Industry News
Demandbase has acquired WhoToo, a data-as-a-service company for marketers and data providers, for an undisclosed fee. Combining Demandbase’s IP identification technology with WhoToo’s data assets positions B2B marketers to create targeted experiences for...
by Tonya Vinas, Contributing Editor | Sep 10, 2015 | Industry News
Despite the billions of dollars B2B companies spend on content marketing each year, their content is less and less effective. Two years ago, 42% of B2B marketers surveyed by the Content Marketing Institute (CMI) said their content was effective. One year ago that...
by Kim Zimmermann | Sep 10, 2015 | Industry News
HubSpot unveiled several new product features at its INBOUND15 user conference, including updates to the CRM system announced last year and predictive lead scoring. The updates to the CRM system were designed to bring the company’s inbound philosophy for...
by Brian Anderson | Sep 9, 2015 | Industry News
Demand Gen Report has opened nominations for its fifth annual Killer Content Awards, which are designed to spotlight innovative B2B content marketing strategies and campaigns. The Killer Content Awards, known as The Finnys, aim to highlight content marketers and B2B...
by Kim Zimmermann | Sep 9, 2015 | Industry News
As B2B marketers seek alternatives to traditional demand generation efforts such as email marketing, many are launching referral marketing programs to bring new prospects into the pipeline and keep their existing customers in the fold. Referrals are also gaining...
