by Brian Anderson | Sep 8, 2015 | Industry News
SoMedia Networks, a cloud-based video production solutions provider, has rebranded as VidWrx. The name change positions the company to launch future demand generation and content marketing initiatives and expand into international markets. Prior to the rebranding,...
by By Benjy Feinberg, Behalf | Sep 8, 2015 | Demanding Views
Business success often hinges on two things: money and marketing. Yet, too many companies stagnate or fail because they don’t have the capital to invest in crucial marketing initiatives such as new technologies or services. This is where trade credit — or...
by Brian Anderson | Sep 8, 2015 | Industry News
LinkedIn has acquired Fliptop, a predictive sales and marketing software provider, for an undisclosed fee. The purchase intends to enhance LinkedIn Sales Navigator and potentially boost the company’s marketing offerings. Fliptop will continue to support its...
by Steve Scafidi | Sep 7, 2015 | Solution Spotlight
Brightcove is a video marketing solution designed to deliver online videos across a wide range of devices, providing marketers with additional opportunities to generate revenue and drive engagement. Features/Functions The video marketing suite aims to help marketers...
by Brian Anderson | Sep 4, 2015 | Industry News
Alteryx, a data analytics software company, announced it has launched a new release of its data blending and advanced analytics software. Alteryx Analytics 10.0 is designed to give data analysts deeper insight into their marketing analytics, while also enhancing...
by Brian Anderson | Sep 3, 2015 | Financial News
NewsCred, a content marketing platform, announced it raised $42 million in funding, bringing the company’s total funding to nearly $90 million to date. The seven-year-old company has experienced considerable growth over the past year; annual recurring revenue...
by Kim Zimmermann | Sep 3, 2015 | Industry News
HubSpot’s user interface is now available in French, German, Japanese, Portuguese and Spanish, as well as English. The additional language support is designed to help marketers offer a more tailored experience through in-language forms, localized content and...
by Brian Anderson | Sep 2, 2015 | Industry News
The majority of CMOs (57%) say their budgets will increase over the next two to three years, and they are shifting their spending to advocacy and customer retention efforts from more traditional tactics, according to new research from The CMO Club. The report,...
by Steve Scafidi | Sep 2, 2015 | Industry News
While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success by involving marketing teams in their social selling initiatives to help drive content messaging and enhance account-based marketing (ABM)...
by Steve Scafidi | Sep 1, 2015 | Solution Spotlight
CAKE is a marketing platform designed to provide multichannel measurement for digital marketing campaigns and deliver insight into marketing efforts. Features/Functions The solution provide a single-dashboard view of the performance of affiliate marketing programs....
by Dave Rigotti, Bizible | Sep 1, 2015 | Demanding Views
Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five with the team. I mean actual revenue credit. It’s an essential step to calculating ROI and proving the effectiveness of marketing. This...
by Kim Zimmermann | Sep 1, 2015 | Financial News
Apttus, a provider of solutions for price quoting, revenue management and other business processes, has raised $108 million in Series C funding. The investment aims to help provide new business solutions and services to Apttus customers and prospects in fields such as...
