by Brian Anderson | Sep 10, 2015 | Industry News
Demandbase has acquired WhoToo, a data-as-a-service company for marketers and data providers, for an undisclosed fee. Combining Demandbase’s IP identification technology with WhoToo’s data assets positions B2B marketers to create targeted experiences for...
by Tonya Vinas, Contributing Editor | Sep 10, 2015 | Industry News
Despite the billions of dollars B2B companies spend on content marketing each year, their content is less and less effective. Two years ago, 42% of B2B marketers surveyed by the Content Marketing Institute (CMI) said their content was effective. One year ago that...
by Kim Zimmermann | Sep 10, 2015 | Industry News
HubSpot unveiled several new product features at its INBOUND15 user conference, including updates to the CRM system announced last year and predictive lead scoring. The updates to the CRM system were designed to bring the company’s inbound philosophy for...
by Brian Anderson | Sep 9, 2015 | Industry News
Demand Gen Report has opened nominations for its fifth annual Killer Content Awards, which are designed to spotlight innovative B2B content marketing strategies and campaigns. The Killer Content Awards, known as The Finnys, aim to highlight content marketers and B2B...
by Kim Zimmermann | Sep 9, 2015 | Industry News
As B2B marketers seek alternatives to traditional demand generation efforts such as email marketing, many are launching referral marketing programs to bring new prospects into the pipeline and keep their existing customers in the fold. Referrals are also gaining...
by Brian Anderson | Sep 8, 2015 | Industry News
SoMedia Networks, a cloud-based video production solutions provider, has rebranded as VidWrx. The name change positions the company to launch future demand generation and content marketing initiatives and expand into international markets. Prior to the rebranding,...
by By Benjy Feinberg, Behalf | Sep 8, 2015 | Demanding Views
Business success often hinges on two things: money and marketing. Yet, too many companies stagnate or fail because they don’t have the capital to invest in crucial marketing initiatives such as new technologies or services. This is where trade credit — or...
by Brian Anderson | Sep 8, 2015 | Industry News
LinkedIn has acquired Fliptop, a predictive sales and marketing software provider, for an undisclosed fee. The purchase intends to enhance LinkedIn Sales Navigator and potentially boost the company’s marketing offerings. Fliptop will continue to support its...
by Steve Scafidi | Sep 7, 2015 | Solution Spotlight
Brightcove is a video marketing solution designed to deliver online videos across a wide range of devices, providing marketers with additional opportunities to generate revenue and drive engagement. Features/Functions The video marketing suite aims to help marketers...
by Brian Anderson | Sep 4, 2015 | Industry News
Alteryx, a data analytics software company, announced it has launched a new release of its data blending and advanced analytics software. Alteryx Analytics 10.0 is designed to give data analysts deeper insight into their marketing analytics, while also enhancing...
by Brian Anderson | Sep 3, 2015 | Financial News
NewsCred, a content marketing platform, announced it raised $42 million in funding, bringing the company’s total funding to nearly $90 million to date. The seven-year-old company has experienced considerable growth over the past year; annual recurring revenue...
by Kim Zimmermann | Sep 3, 2015 | Industry News
HubSpot’s user interface is now available in French, German, Japanese, Portuguese and Spanish, as well as English. The additional language support is designed to help marketers offer a more tailored experience through in-language forms, localized content and...
