by Kelly Lindenau | May 15, 2024 | Blog
During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds. One of those speakers was Dana Harder, Partner at Unreal Digital Group, a demand generation agency. As Harder and I worked with our fellow panelists to...
by Demand Gen Report Team | May 14, 2024 | Industry News
INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients activate omnichannel brand-to-demand programs. Through the partnership, joint users can reportedly leverage in-market buyer...
by Demand Gen Report Team | May 14, 2024 | Industry News
Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in spend and funneling it into their media strategies. This revelation was surfaced in Gartner’s annual “2024 CMO Spend Survey,” which seeks to...
by Ben Mohlie, Hyperscayle | May 10, 2024 | Demanding Views
Revenue operations (RevOps) is a relatively new term that appears with growing frequency: LinkedIn identified Chief Revenue Officer/Head of RevOps as one of the fastest growing job categories for two years in a row, and many marketing operations events now focusing on...
by Demand Gen Report Team | May 8, 2024 | Industry News
Clari, an enterprise revenue platform, revealed several new innovations that reportedly help revenue leaders more accurately forecast and make predictions across diverse business models while allowing sales reps to create, convert and close more revenue. Specifically,...
by Demand Gen Report Team | May 8, 2024 | Industry News
More than three-fourths (76%) of marketers expect budget increases this year, with 31% of those respondents anticipating significant increases to invest toward data quality, artificial intelligence and more, new research revealed. “The 2024 B2B Marketing Outlook: The...
by Kelly Lindenau | May 7, 2024 | Solution Spotlight
Banzai is a marketing technology company that seeks to provide essential marketing and sales solutions for businesses of all sizes. Banzai helps companies of all sizes target, engage and measure new and existing customers more effectively. Solution Overview Reach, an...
by Demand Gen Report Team | May 6, 2024 | Industry News
Uberflip, a content marketing platform, redesigned its platform to better help B2B marketers deliver personalized engagement in the era of self-service buyers. Specifically, the revamped platform seeks to provide more strategic support for demand generation, campaign...
by Demand Gen Report Team | May 6, 2024 | Industry News
Responsive revealed its AI-powered strategic response management (SRM) platform, which is designed to help organizations seamlessly collaborate and respond to information requests. The company also strengthened its partnership with sales enablement platform Seismic to...
by Kate Hammitt, Splash | May 3, 2024 | Demanding Views
Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event marketers have the unique opportunity to capitalize on this appetite for human interaction, make their brand stand out from the crowd and...
by Demand Gen Report Team | May 2, 2024 | Industry News
Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying signals into a single, intuitive interface to help connect insights to actions and allow users to take next best actions. Command...
by Demand Gen Report Team | May 2, 2024 | Industry News
According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut resources throughout 2024. These findings were revealed in a report published by...
