by Kelly Lindenau | Apr 30, 2024 | Blog
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing into the event’s theme of innovation and evolution, the B2B Marketing...
by Linda Topp, Lucidworks | Apr 29, 2024 | Demanding Views
The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease, intuition and personalization they’ve grown...
by Demand Gen Report Team | Apr 29, 2024 | Industry News
Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and advocacy platform, designed to help users more easily engage their community members in advocacy activities directly within their online communities....
by Demand Gen Report Team | Apr 26, 2024 | Industry News
Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “The Digital Lead: 2024 Advertising Insights & Tech Trends” report — conducted by global strategy partner...
by Demand Gen Report Team | Apr 26, 2024 | Solution Spotlight
Lightricks is an AI-first photo and video creation platform designed to help produce engaging, top-performing content. The company’s technology is focused on photo and video processing and is based on computational graphic research and generative AI features. Solution...
by Demand Gen Report Team | Apr 26, 2024 | Industry News
Salesforce revealed a new user experience for sales leaders within Slack Sales Elevate, a sales workspace designed to centralize Salesforce insights and automates opportunity tasks by natively integrating Sales Cloud with Slack. Additionally, the company announced...
by Kelly Lindenau | Apr 25, 2024 | Industry News
Oracle revealed new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX), which are designed to automate time-consuming tasks to help teams more precisely target, engage and serve buyers. Specifically, the new features include:...
by Kelly Lindenau | Apr 24, 2024 | Financial News
Nooks, an AI dialing and prospecting platform, raised $22 million in series A funding, bringing its total funding to $27 million. With the capital, the company plans to expand its product suite, which includes various AI-powered tools designed to help sales teams that...
by Kelly Lindenau | Apr 22, 2024 | Solution Spotlight
Cassie is a consent and preference management platform designed to assist businesses with building long-term customer relationships. Since 2000, Cassie has helped businesses collect, store and query consent and preference data to deliver real-time customer experiences...
by Danna Tongate, Televerde | Apr 22, 2024 | Demanding Views
In the whirlwind that is B2B demand generation, everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally. It’s not merely a buzzword or a...
by Demand Gen Report Team | Apr 18, 2024 | Industry News
6sense, a revenue intelligence platform, introduced the 6dimensional Success Model, a new framework designed to help customers maximize the value of their investment in 6sense Revenue AI. The 6dimensional Success Model features programming designed to support and...
by Demand Gen Report Team | Apr 18, 2024 | Industry News
Vidyard, an online video platform, introduced “hyper-realistic” AI Avatars designed to look and sound like specific users. Additionally, the company generated $15 million in funding to accelerate its AI innovation and adoption. The AI Avatars seek to enable marketers...
