by Demand Gen Report Team | Apr 9, 2024 | Industry News
Revenue Grid, a revenue intelligence solution, unveiled its latest product upgrades, which feature AI and Signals enhancements designed to provide sales and revenue leaders with clearer pipeline visibility and more accurate forecasting. Specifically, the new releases...
by Demand Gen Report Team | Apr 8, 2024 | Industry News
More than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are responding in kind, indicating that email marketing is their top priority. These findings were revealed in “The Power Of Professionally...
by Demand Gen Report Team | Apr 8, 2024 | Industry News
Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The newly minted company seeks to help users create,...
by Paul Gibson, Demandbase | Apr 5, 2024 | Demanding Views
If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business metrics, such as falling close rates, longer deal cycles, lower order...
by Demand Gen Report Team | Apr 4, 2024 | Financial News
Sifthub, an AI platform for sales, raised $5.5 million in a seed funding round led by Matrix Partners India and Blume Ventures, with participation from additional investors. Sifthub plans to use the capital to innovate its technology to help sales teams discover...
by Demand Gen Report Team | Apr 4, 2024 | Industry News
Salesforce announced the beta availability of Einstein Copilot for Tableau, a new capability designed to provide users with self-service analytics, streamline analyst workflows and unlock strategic data insights for users within the entire organization. Einstein...
by Demand Gen Report Team | Apr 4, 2024 | Industry News
Kognitiv, an AI-powered marketing platform, added Kognitiv Amplify, an AI-native, outcome-based paid media optimization software, to its product line-up. The new release is designed to enhance brands’ acquisition and customer engagement strategies by delivering highly...
by Kelly Lindenau | Apr 2, 2024 | Blog
Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the most volatile. As marketers compete against each other to engage prospects and buyers, they’ve resorted to churning out as much content as possible and...
by Kelly Lindenau | Apr 2, 2024 | Solution Spotlight
Datamatics Business Solutions is a technology-driven outsourcing partner for Fortune 1000 companies, growing enterprises and startups globally. The company offers B2B data, demand generation, account-based marketing, lead generation, content syndication and...
by Demand Gen Report Team | Mar 29, 2024 | Industry News
At the 2024 Adobe Summit, Adobe unveiled a suite of innovations designed to deliver 1:1 personalization at scale through generative AI and real-time insights. The company’s latest products expand its customer experience management solutions to unify data, content and...
by Domenic Colasante, 2X | Mar 29, 2024 | Demanding Views
It’s a common understanding that adequate resources are essential for making an impact — but today’s marketing leaders often struggle with resource limitations alongside increasing pressure to drive business impact. Many marketers need more headcount,...
by Demand Gen Report Team | Mar 28, 2024 | Industry News
Canva, a visual communication platform, acquired Affinity, a creative software suite for professional photo editing, illustration, graphic design and page layout. Through the acquisition, Canva will leverage Affinity’s solutions to expand its toolkit of visual...
