Canva, a visual communication platform, acquired Affinity, a creative software suite for professional photo editing, illustration, graphic design and page layout. Through the acquisition, Canva will leverage Affinity’s solutions to expand its toolkit of visual communication solutions.
According to Affinity, more than 3 million users worldwide leverage the suite to create everything from complex multi-layered graphics to detailed technical diagrams, art and illustration, logos, mockups, documents, magazines and more. The company’s core products — Affinity Designer, Affinity Photo and Affinity Publisher — seek to offer an all-inclusive photo editing, graphic design and desktop publishing products for photographers and designers.
“Visual communication is now ubiquitous in the workplace and investing in strategies that enhance our B2B offerings is core to the future of our business,” said Canva Co-founder and COO Cliff Obrecht in a statement. “From sales and marketing to brand and creative teams, the need to create effective and engaging visual content is on the rise. The Affinity team comes with an incredible caliber of talent and technology, and we’re delighted to welcome them to Canva as we enter our next phase together.”
