by Brian Anderson | Mar 30, 2015 | Industry News
Lattice Engines launched its Lattice Account Prioritization application, a tool designed to support the shift in B2B marketing toward account-based marketing tactics. The app is intended to leverage predictive analytics to segment and target the right accounts in...
by Brian Anderson | Mar 30, 2015 | Industry News
LiveHive, a sales acceleration platform provider, has released new integrations with several cloud services, including Egnyte, Box, Dropbox and OneDrive. The integrations position sales teams to track prospect engagement with any content stored in these file...
by Brian Anderson | Mar 27, 2015 | Industry News
ClearSlide, a sales engagement platform provider, launched its ClearSlide Engagement and Follow solutions. The tools are designed to help sales and marketing teams monitor, analyze and respond to sales performance data. The new tools are offered through the...
by Brian Anderson | Mar 26, 2015 | Industry News
HubSpot has acquired Rekindle, a company that offers a mobile app intended to gather updated contact information from across all of a person’s contact networks. The acquisition positions HubSpot users to gain insights into prospects through mutual connections....
by Brian Anderson | Mar 25, 2015 | Industry News
Salesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience Network. Part of the Salesforce Marketing Cloud, the tool is...
by Brian Anderson | Mar 25, 2015 | Solution Spotlight
The DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI. Features/Functions The platform’s call tracking capabilities are...
by Brian Anderson | Mar 24, 2015 | Demanding Views
By Braveen Kumar, Uberflip Sooner or later, when they receive enough attention, useful advice and content marketing tactics run the risk of giving birth to buzzwords and generalized best practices. Somewhere down the line, we lose sight of their initial usefulness or,...
by Brian Anderson | Mar 24, 2015 | Industry News
Leadspace has partnered with Madison Logic Data, a move intended to provide Leadspace customers with access to Madison Logic Data’s database of key indicators of B2B buying intent. The partnership is positioned to provide Leadspace customers with visibility into...
by Brian Anderson | Mar 23, 2015 | Industry News
Altocloud launched its predictive communications platform designed to enhance customer sales and engagement with machine learning and real-time communications. The SaaS solution positions users to identify online visitors and offer personalized chat, voice, video and...
by Brian Anderson | Mar 20, 2015 | Industry News
The demographic of B2B buyers has shifted dramatically over recent years. Almost half of today’s B2B buyers are considered millennials, in comparison to the 27% of millennials who were B2B buyers in 2012. This is just one of the key findings from a recent B2B...
by Brian Anderson | Mar 19, 2015 | Industry News
Act-On Software has partnered with Microsoft Azure, a move intended to enable Act-On customers who also use Microsoft Dynamics CRM to house their data closer to the Microsoft infrastructure. This alliance with Microsoft positions Act-On to extend its existing cloud...
by Brian Anderson, Associate Editor | Mar 18, 2015 | Industry News
While it has been a successful tool for top-of-funnel demand generation, predictive marketing is becoming more widely used by B2B marketers to improve engagement at all stages of the buying cycle. Companies such as Salesforce have launched new predictive marketing...
