by Demand Gen Report Team | Mar 26, 2024 | Industry News
Salesforce enhanced its Service Cloud offering with new AI capabilities, which are powered by Salesforce’s Einstein 1 Platform to help users leverage Data Cloud and Einstein AI to identify recurring issues, recommend next steps based on customer feedback and suggest...
by Demand Gen Report Team | Mar 25, 2024 | Industry News
Wistia, a video marketing platform, unveiled its “2024 State of Video Report,” which featured user data from more than 90 million videos on the company’s platform as well as a customer survey of 2,000 professionals. The report revealed that the use of artificial...
by Demand Gen Report Team | Mar 25, 2024 | Industry News
Content Guardian, an AI content detection platform with eight built-in content checkers, entered the market with a content-checking tool designed to help detect AI-generated content. According to the company, the launch comes at a “critical” time, as projections...
by Demand Gen Report Team | Mar 21, 2024 | Industry News
ON24, an intelligent engagement platform for B2B sales and marketing, integrated with Calendly, a scheduling automation platform, to help ON24 customers better schedule sales meetings across digital experiences. With 80% of B2B sales interactions between suppliers and...
by Demand Gen Report Team | Mar 21, 2024 | Industry News
SugarCRM, an AI-driven sales automation platform, teamed up with Mediafly, a sales enablement and content management provider, to equip customer-facing teams with the content and analytics needed to help provide engaging, personalized and interactive buying...
by Demand Gen Report Team | Mar 19, 2024 | Industry News
When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t afraid to take risks or experiment — and for those reasons, she was (part of) the inspiration behind the B2B Marketing Exchange’s opening keynote. Phyllis Davidson, VP,...
by Kelly Lindenau | Mar 19, 2024 | Blog
Emerald Studio — Emerald’s newly minted content agency — took the B2B Marketing Exchange (#B2BMX) stage a few short weeks ago in conjunction with Trimble Construction. “Using Persona-Based Content To Connect With Key Prospects” — the pair’s case study — outlined...
by Demand Gen Report Team | Mar 19, 2024 | Industry News
Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month: Emerald Studio! To kick off the new brand, the company presented “Using Persona-Based Content To Connect With Key Prospects” at #B2BMX, a...
by Kelly Lindenau | Mar 19, 2024 | Industry News
Aircall, a customer communication and intelligence platform, appointed Tom Chen as its new Chief Product Officer (CPO) and Alan Talanoa as Chief Technology Officer (CTO). The pair will work together to help grow and strengthen Aircall’s small and medium-sized business...
by Demand Gen Report Team | Mar 19, 2024 | Industry News
Zeda.io, a customer insights hub, released Insights 2.0, an AI-driven Copilot tool that seeks to transform customer voices into actionable insights to help drive revenue-focused product strategies. Specifically, the solution helps capture and centralize Voice of...
by Demand Gen Report Team | Mar 19, 2024 | Solution Spotlight
Leadspace, a B2B customer data platform (CDP), aims to deliver B2B buyer profiles, total addressable market (TAM) and ideal customer profile (ICP) discovery, segmentation and buyer insights with more than 30 embedded data sources and AI-scoring models for company fit,...
by Veronica Kido, Kido Communications | Mar 15, 2024 | Demanding Views
Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising concept — known as the 95:5 rule — means that brand building activities such as public...
