by Brian Anderson | Aug 7, 2014 | Industry News
LeadMD launched Navigate, an online educational platform designed to boost ROI by providing concise, task-based learning. The platform will offer various forms of content covering topics such as marketing automation, sales alignment and content optimization. The...
by Brian Anderson | Aug 6, 2014 | Industry News
Better analytics are at the top of the agenda for marketing automation vendors, according to latest research report by Raab Associates. The July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) report shows that nearly half of features upgraded by marketing...
by Brian Anderson, Associate Editor | Aug 6, 2014 | Industry News
Forward-thinking B2B marketers are building relationships with influential members of the community, with the goal of providing more targeted and credible messaging to the potential buyers among their followers. When added to the marketing mix, influencers can help...
by Brian Anderson | Aug 6, 2014 | Solution Spotlight
Appboy is a marketing automation platform designed for mobile apps, providing tools to help marketers maximize their mobile ROI with increased engagement and less churn. Appboy is a marketing automation platform designed for mobile apps, providing tools to help...
by Brian Anderson | Aug 5, 2014 | Demanding Views
Seth Lieberman, CEO, SnapApp Marketers have only one job: deliver value to their audiences. When marketers deliver value, good things follow. It sounds easy. However, cutting through the noise to deliver value can be hard, and getting customers to trust...
by Brian Anderson | Aug 5, 2014 | Industry News
SmartZip Analytics, a SaaS-based predictive marketing technology provider, announced that it has secured $12 million in Series B financing. The round, led by Crest Capital Ventures, will be used to boost product development and promote growth in its sales and...
by Brian Anderson | Aug 4, 2014 | Industry News
SalesPredict added its predictive analytics application for Marketo to the marketing automation vendor’s LaunchPoint partner ecosystem. The application is positioned as a tool to synchronize data from Marketo into the SalesPredict predictive lead...
by Kim Zimmermann | Aug 1, 2014 | Industry News
IgnitionOne, a cloud-based marketing automation platform, has launched a new version of the analytics solution for its Digital Marketing Suite (DMS) platform, which is designed to help marketers assess campaign performance. Key features of DMS Analytics 2.0 include:...
by Brian Anderson | Jul 31, 2014 | Industry News
HubSpot’s plans to launch an IPO later this year could be stalled by the departures of David Cancel, Chief Product Officer, and Elias Torres, VP of Engineering, which were announced in a blog post by HubSpot CEO Brian Halligan. In the blog, Halligan noted...
by The Demand Gen Report Staff | Jul 30, 2014 | Industry News
More than 1,000 attendees gained insights from their peers and industry thought leaders during Demand Gen Report inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B...
by Brian Anderson | Jul 29, 2014 | Demanding Views
By Brian Kelly, CMO, InsideView Marketing and sales departments in most companies are not working cohesively. This disconnect creates a less-than-effective strategy to develop long-lasting relationships with leads. Marketers traditionally gather minimal information...
by Brian Anderson | Jul 29, 2014 | Solution Spotlight
VideoShare is a new solution from uStudio positioned to help organizations share videos and measure their use across sales, marketing and services operations. VideoShare is a new solution from uStudio positioned to help organizations share videos and...
