by Kim Zimmermann | Mar 27, 2014 | Industry News
Uberflip, an interactive content marketing platform provider, has integrated with HubSpot, offering users of both platforms a more complete view of content performance. The integration is designed to help marketers understand which types of content are most effective...
by Brian Anderson, Associate Editor | Mar 27, 2014 | Industry News
Content marketing has become a primary tactic for many marketers, and with good reason. Nearly three quarters (70%) of B2B buyers report that they rely more on content this year compared to the previous year. Modern marketers are looking for ways to stay ahead of the...
by Kim Ann Zimmermann, Managing Editor | Mar 26, 2014 | Industry News
IBM Corp. is reportedly in acquisition talks with Silverpop and a deal is imminent, according to multiple sources. IBM is said to be offering about $270 million, which is about triple Silverpop’s estimated annual revenues of $90 million. Representatives from...
by Brian Anderson, Associate Editor | Mar 25, 2014 | Industry News
Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand Gen Report, 60% of the companies surveyed do lead scoring or plan to over the next year. However, many marketers are struggling to take lead scoring to the next...
by Brian Anderson | Mar 25, 2014 | Solution Spotlight
Built on hub and spoke methodology, MarketPower is an online integrated communications management platform providing real-time collateral control and fulfillment. Built on hub and spoke methodology, MarketPower is an online integrated communications...
by Kim Zimmermann | Mar 25, 2014 | Industry News
LeanData, Inc. a startup vendor specializing in lead management software for Salesforce.com, has secured $5.1 million in Series A funding. LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of...
by Brian Anderson | Mar 25, 2014 | Demanding Views
By Dan Ziman, CMO, LeanData Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Just how well are your sales and marketing organizations aligned at the account level? Marketing automation has...
by Kim Zimmermann | Mar 25, 2014 | Industry News
Demandbase recently received $15 million in equity financing from various investors. The B2B targeting and personalization company financing will use the investment to accelerate the growth of its advertising solutions and fund additional innovations slated for...
by Kim Zimmermann | Mar 24, 2014 | Industry News
More than half (58%) of companies find that their lead generation efforts are falling short, according to a lead generation survey conducted by Demand Metric and released by Salesfusion. The online survey was based on more than 200 responses from small and mid-size...
by Kim Zimmermann | Mar 20, 2014 | Industry News
FusionStorm, an IT solutions provider, has implemented two solutions CallidusCloud solutions — Commissions and Territory and Quota — to boost sales performance and accelerate time-to-close. The CallidusCloud Commissions solution will enable FusionStorm to leverage...
by Kim Ann Zimmermann, Managing Editor | Mar 20, 2014 | Industry News
Exakt Marketing provides marketing services across a number of sectors, including restaurant and hospitality, higher education, associations, professional services, health and fitness, and event and conference marketing. As such, the agency relies heavily on its...
by Kim Zimmermann | Mar 20, 2014 | Industry News
Brainshark launched SlideShark Anywhere, which makes SlideShark features accessible from PCs, Macs and Windows 8 tablets. The platform, which was initially only available on iOS devices, enables users to access, present and share presentations from a wider selection...
