by Kim Zimmermann | Mar 11, 2014 | Solution Spotlight
Bulldog Gameplan enables B2B enterprise marketing organizations to predict, optimize and model program outcomes and make data-driven planning decisions from a central location. Bulldog Gameplan enables B2B enterprise marketing organizations to predict, optimize...
by Kim Ann Zimmermann, Managing Editor | Mar 11, 2014 | Industry News
NetApp, a data storage solution company, developed a new product for electronic health records in response to growing demand from the healthcare industry. But the company was having difficulty connecting with the right customer, despite spending more than $100,000 on...
by Kim Zimmermann | Mar 11, 2014 | Industry News
Vocus, a provider of cloud-based marketing and public relations software, announced its Spring ’14 Vocus Marketing Suite release, including workflow automation and customized lead scoring. The update was designed to support mid-size and growing businesses with...
by Brian Anderson | Mar 11, 2014 | Demanding Views
By Michael Idinopulos, CMO, PeopleLinx We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality. Is...
by Kim Zimmermann | Mar 11, 2014 | Industry News
Ifbyphone, a voice-based marketing automation platform provider, now has an app available on the Salesforce1 AppExchange. The app is designed to improve call tracking and phone lead management capabilities. The app enables marketing and sales teams to automatically...
by Kim Zimmermann | Mar 10, 2014 | Industry News
DocuSign and NetSuite are offering an integrated solution that combines the DocuSign Digital Transaction Management (DTM) platform with theNetSuite SuiteCloud Computing Platform. The DocuSign SuiteApp is designed to help companies accelerate transaction times and...
by Kim Ann Zimmermann, Managing Editor | Mar 7, 2014 | Industry News
More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of the key highlights in the latest version of the Oracle Eloqua Marketing Cloud. “Having spent a little time with it, I would have to say they...
by Kim Zimmermann | Mar 6, 2014 | Industry News
Silverpop unveiled several offerings aimed at integrating marketing automation capabilities into the ecommerce space. The industry-specific, packaged solutions are designed help marketers deliver highly tailored experiences across the customer lifecycle and measure...
by Kim Zimmermann | Mar 5, 2014 | Industry News
Following its recent acquisition of LoopFuse, Salesfusion is using the technology to add predictive lead scoring capabilities to its marketing automation platform. Salesfusion’s predictive lead scoring is designed to score sales leads automatically according to...
by Brian Anderson, Associate Editor | Mar 4, 2014 | Industry News
Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable behavioral data and educate prospects. While content can be a precious asset if used correctly, many marketers are struggling to understand its impact...
by Kim Zimmermann | Mar 4, 2014 | Demanding Views
By Boaz Grinvald, CEO, BrightInfo According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI) and MarketingProfs, 93% of B2B marketers create content, and therefore need to mobile-optimize their content marketing strategy. Responsive...
by Kim Zimmermann | Mar 4, 2014 | Industry News
Salesforce announced its fiscal fourth quarter and full fiscal year results, which ended Jan. 31, 2014. The report highlighted a full year revenue of $4.07 billion, a 33% increase year-over-year. Total Q4 revenue was $1.15 billion, an increase of 37%...
