by Kim Zimmermann | Feb 21, 2014 | Industry News
CallidusCloud, a provider of cloud-based sales and marketing software, announced a new partnership with DocuSign designed to speed up the all-important contract signing process. The DocuSign Cloud Partner Program will offer CallidusCloud the ability to receive legally...
by Kim Zimmermann | Feb 21, 2014 | Industry News
DivvyHQ, vendor of a cloud-based, content planning and production workflow tool, is rolling out a private beta version of its new platform, DivvyHQ 2.0. More than a year in development, the latest version is designed to help marketers and content producers organize...
by Kim Zimmermann | Feb 20, 2014 | Industry News
Revenues for B2B marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab Associates’ latest B2B Marketing Automation Vendor Selection Tool (VEST) report. The 60% rate is higher than the 2013 rate of 50%. “Revenues for...
by Kim Zimmermann | Feb 20, 2014 | Industry News
Marketing automation will be a $1.9 billion industry by 2020, according to the latest research from Frost & Sullivan. The report, Global Marketing Automation Software Market, attributes the growth to the rising need to integrate marketing efforts in order to...
by Brian Anderson, Associate Editor | Feb 20, 2014 | Industry News
As the content marketing and social media landscapes continue to intersect, and B2B marketers are striving to tailor their messaging for these fast-paced channels. In a recent webinar titled: How To Impress Your Boss, Get Ahead, And Tighten Your Bottom (Line) In 2014,...
by Brian Anderson, Associate Editor | Feb 19, 2014 | Industry News
The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup Targeting Solutions, 54% of marketers said they have already invested in Big Data. Up to 30% of marketers said they plan to invest in Big Data for the first time in the...
by Kim Zimmermann | Feb 18, 2014 | Industry News
Madison Logic, a provider of intent data solutions for B2B marketers and publishers, has entered a partnership with BNZSA, a direct marketing agency, which will help deliver Madison Logic’s Content Consumption Monitoring Program (CCM) and Email Segment Builder...
by Kim Zimmermann | Feb 18, 2014 | Industry News
In an effort to drive channel engagement and loyalty, DataGravity, a start-up created to help “turn data into information,” has launched a new program that will offer partners insider access into the company’s solution. DataGravity is in the process...
by Kim Zimmermann | Feb 18, 2014 | Solution Spotlight
The atEvent Card Scanner App enables users to capture lead data at trade shows and expos without having to manually enter information. The atEvent Card Scanner App enables users to capture lead data at trade shows and expos without having to manually enter...
by Kim Zimmermann | Feb 18, 2014 | Demanding Views
By Neil Hartley, VP Sales and Marketing, Boulder Logic When used optimally throughout the sales cycle, reference assets can support the sales process and ultimately improve deal close rates. Despite the benefits, about 80% of B2B material produced by marketing for...
by Brian Anderson, Associate Editor | Feb 18, 2014 | Industry News
To rise above the growing content noise, marketers are searching for ways to engage potential customers in a highly personalized manner. In a recent webinar — titled Real-Time Personalization: How To Optimize Your Website And Boost Conversions — Insightera discussed...
by Kim Zimmermann | Feb 13, 2014 | Industry News
Marketo posted Q4 2013 revenue growth of 67% and a 64% increase in overall revenue for 2013. Marketo ended Q4 with $28.2 million in earnings, bringing revenue to $95.9 million the year. With the acquisition of Insightera last December to boost the company’s...
