by Kim Zimmermann | Jan 14, 2014 | Industry News
Leadspace unveiled a targeting feature designed to help B2B marketers and sales teams more accurately target companies that are most likely to purchase. The application mines the web for targeted social indicators such as products and technologies already being used...
by Kim Zimmermann | Jan 13, 2014 | Industry News
Ifbyphone, a voice-based marketing automation solutions provider, announced that it has raised an additional $9 million from investors. The announcement brings the company’s total to more than $30 million in venture capital funding. The funding will be used to...
by Kim Zimmermann | Jan 10, 2014 | Industry News
Callidus Software, a provider of sales and marketing effectiveness cloud software, announced today that Violin Memory, a vendor of memory-based storage solutions for enterprises, has selected seven suite solutions to transform sales results. Violin Memory has selected...
by Kim Zimmermann | Jan 9, 2014 | Industry News
Full Circle CRM, announced that Xactly, a provider of cloud-based incentive compensation and performance management solutions, as its latest customer to implement the Marketing Performance Management application for Salesforce.com. The application provides Xactly with...
by Glenn Taylor, Associate Editor | Jan 7, 2014 | Industry News
Mobile is no longer strictly the domain of B2C marketers. Due to the growing propensity for B2B buyers tobringtheir mobile phones or tablet devices wherever they go, marketers need to factor in mobile when developing their strategies for search engine optimization...
by Brian Anderson | Jan 7, 2014 | Solution Spotlight
Digimind Social is a social listening tool that enables brands to instantly gauge their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies. Incorporating data from both social...
by Brian Anderson | Jan 7, 2014 | Demanding Views
By David M. Raab, Principal, Raab Associates I’m not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. That said, here are my top four marketing technology trends to watch: Customer data platforms,...
by Sal LoSauro, Senior Editor | Jan 7, 2014 | Industry News
Forbes recently launched a mini social network that allows readers to save and share visual content with other readers and discover content from Forbes magazine and the company’s web site. Stream is part of the new Forbes magazine app for iOS — which was...
by Brian Anderson, Associate Editor | Jan 6, 2014 | Industry News
In today’s marketing world, content is the first step of customer engagement. However, obtaining contact information is a common pain point for many marketers, as more web site visitors wish to remain anonymous or resist filling out lengthy forms. In a recent...
by Kim Zimmermann | Jan 3, 2014 | Industry News
People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow People Pattern to deploy its technology on a much broader level, according to company officials. The platform automates the collection and analysis...
by The Demand Gen Report Edit Team | Dec 31, 2013 | Industry News
The merger fever that started at the end of 2012 with Oracle’s acquisition of Eloqua spilled over into 2013, with Salesforce’s purchase of ExactTarget and Oracle continuing to fill out its Marketing Cloud with acquisitions of Compendium and Responsys. Not...
by Brian Anderson | Dec 30, 2013 | Demanding Views
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Ellen Valentine, Product Evangelist, Silverpop Audiences, segments, and targets are not going away, but, with buyers privy to more information,...
